Richardson's XTC Collection Focuses on Culture and Influence
Richardson introduces its XTC collection for the season inspired by society's connection lying between culture and the influences around that. The brand features the new XTC Sweat Program that centers around casual apparel including hoodies, outerwear, and sweatpants that have bright hues.
The latest range includes the XTC Hoodie and the XTC sweatpants with an all-over pill visual on the front of the design. It rests on top of a French terry cotton piece in the colorway options of either black, pink, or sand. The pink and sand iteration features the graphic in the complementary monochromatic hue. The black colorway does this in a beige colorway design. The capsule's cotton knit sweater is complete in a black hue with white details.
Image Credit: Richardson
The latest range includes the XTC Hoodie and the XTC sweatpants with an all-over pill visual on the front of the design. It rests on top of a French terry cotton piece in the colorway options of either black, pink, or sand. The pink and sand iteration features the graphic in the complementary monochromatic hue. The black colorway does this in a beige colorway design. The capsule's cotton knit sweater is complete in a black hue with white details.
Image Credit: Richardson
Trend Themes
1. Societal-connection Streetwear - Streetwear inspired by society's connection between culture and influence offers opportunities for brands to differentiate themselves through unique designs that speak to the values of their target consumer base.
2. Bright-hued Casual Apparel - Casual apparel with bright hues, such as those in Richardson's XTC collection, provides opportunities for brands to attract attention and create memorable, visually-striking pieces that stand out in crowded markets.
3. All-over Print Visuals - All-over print visuals, as seen on the XTC Hoodie and sweatpants, present opportunities for brands to experiment with new, eye-catching designs that can become iconic and recognizable elements of their brand identity.
Industry Implications
1. Fashion Apparel - The fashion apparel industry can incorporate societal connection themes and bright hues into their streetwear designs, and experiment with all-over print visuals to differentiate themselves and stay relevant.
2. Streetwear - Streetwear brands may incorporate societal connection themes and bright hues into their collections, and experiment with all-over print visuals to create unique designs that speak to the values of their target consumer base.
3. Graphic Design - Graphic designers can experiment with incorporating societal connection themes, bright hues, and all-over print visuals into their designs for apparel, leading to endless possibilities and brand recognition opportunities.
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