Rier Joins Salomon to Reimagine the Performance XA Jungle Boot
References: highsnobiety
Rier works in collaboration with Salomon as the Parisian brand decorates the famed XA Jungle silhouette. It is a stylish yet rugged trail running boot with a muted look. The two brands are rooted in a strong expertise in the outdoors and how to make it look good as well.
Andreas Steiner, founder of Rier shares with Highsnobiety, "I was particularly convinced once I had the opportunity to learn and see the engineering process behind every product in Annecy France. The main idea was to bring a super high-performance tactical boot into a more fashion-conscious distribution. We chose to offer it in a monolithic castle rock grey, a direct nod to the shades of the Dolomites as well as to the asphalt city-scape."
Image Credit: Rier
Andreas Steiner, founder of Rier shares with Highsnobiety, "I was particularly convinced once I had the opportunity to learn and see the engineering process behind every product in Annecy France. The main idea was to bring a super high-performance tactical boot into a more fashion-conscious distribution. We chose to offer it in a monolithic castle rock grey, a direct nod to the shades of the Dolomites as well as to the asphalt city-scape."
Image Credit: Rier
Trend Themes
1. Fashion-conscious Outdoor Gear - The collaboration between Rier and Salomon exemplifies the fusion of functionality and style in outdoor gear, catering to fashion-conscious consumers.
2. Tactical-inspired Footwear - Transforming high-performance tactical boots into everyday wearable fashion offers a unique point of entry into new markets.
3. Monochrome Aesthetics in Performance Footwear - The choice of a single, sophisticated color palette for the XA Jungle Boot highlights a growing trend towards minimalistic yet high-performance outdoor footwear.
Industry Implications
1. Outdoor Apparel - Brands are increasingly integrating aesthetics with performance, appealing to consumers looking for stylish yet functional outdoor gear.
2. Fashion Footwear - Collaborations between traditional outdoor brands and fashion labels reveal new potential in creating footwear that balances style with rugged utility.
3. Tactical Gear - The blend of tactical design and high fashion principles in products like the XA Jungle Boot offers disruptive potential in the tactical gear industry.
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