The X-Girl New Balance Shoes Make Ladies Shoes Awesome
Robyn Currie — March 25, 2010 — Fashion
References: newbalance & hypebeast
Originally released in 1991, the X-Girl New Balance shoe was perhaps not a great hit with all, but I am sure that its re-release, due April 24th, will make the waves the old should have.
Featuring a bright pink upper, with a mesh toe and patterned liner, the X-Girl New Balance is definitely the kind of shoe for the discerning lady. Plus, who can turn down something that is both comfortable and bright pink?
Implications - Female consumers want products which function at high performance levels, without having to sacrifice its femininity. Corporations may consider making versions of their existing products with more female-friendly aesthetic designs.
Featuring a bright pink upper, with a mesh toe and patterned liner, the X-Girl New Balance is definitely the kind of shoe for the discerning lady. Plus, who can turn down something that is both comfortable and bright pink?
Implications - Female consumers want products which function at high performance levels, without having to sacrifice its femininity. Corporations may consider making versions of their existing products with more female-friendly aesthetic designs.
Trend Themes
1. Female-friendly Aesthetic Designs - Corporations may consider making versions of their existing products with more female-friendly aesthetic designs to cater to the demand of female consumers.
2. High-performance Products for Women - There is a growing demand for products that function at high performance levels while still appealing to female consumers, creating opportunities for companies to develop innovative solutions.
3. Re-releasing Retro Products - The re-release of retro products can generate waves of excitement and capture the interest of both nostalgic customers and new consumers, presenting disruptive innovation opportunities.
Industry Implications
1. Sportswear/apparel - The sportswear/apparel industry can explore the creation of high-performance products with female-friendly aesthetic designs that cater to the demand of female consumers.
2. Footwear - The footwear industry has the potential to develop innovative solutions that offer both comfort and appealing designs for women, tapping into the growing market segment.
3. Retro Fashion - The retro fashion industry can capitalize on the re-release trend by bringing back popular products from the past and appealing to nostalgic customers as well as new consumers.
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