New Balance Partners with GANNI to Launch '00's-Themed 'New Balance 2002R'
Niko Pajkovic — April 7, 2022 — Fashion
References: newbalance & modern-notoriety
Danish fashion label GANNI has teamed with American footwear brand New Balance to launch a new pair of 2002Rs inspired by Y2K aesthetics.
The GANNI x New Balance 2002R meets New Blances's recently introduced green leaf standard. As a result, the shoes' uppers are made from 80 percent recycled materials and include a 100 percent recycled content mesh, 30% recycled content laces, and an eco-friendly outsole made of 5% regrind rubber.
“The NB 2002R style really fits into the Copenhagen way of dressing — we’re always cycling and running somewhere. This shoe is the perfect mix of function and fashion. It’s a huge honor to put a GANNI spin on such an iconic New Balance shoe, and we are super excited to be able to create it with so much innovation and recycled materials," said Ditte Reffstrup, Creative Director of GANNI.
Image Credit: New Balance
The GANNI x New Balance 2002R meets New Blances's recently introduced green leaf standard. As a result, the shoes' uppers are made from 80 percent recycled materials and include a 100 percent recycled content mesh, 30% recycled content laces, and an eco-friendly outsole made of 5% regrind rubber.
“The NB 2002R style really fits into the Copenhagen way of dressing — we’re always cycling and running somewhere. This shoe is the perfect mix of function and fashion. It’s a huge honor to put a GANNI spin on such an iconic New Balance shoe, and we are super excited to be able to create it with so much innovation and recycled materials," said Ditte Reffstrup, Creative Director of GANNI.
Image Credit: New Balance
Trend Themes
1. Y2k-inspired Fashion - As nostalgic fashion trends continue to rise in popularity, there is an opportunity for fashion brands to collaborate on retro-inspired collections, incorporating sustainable and eco-friendly materials and production methods.
2. Green Standard Footwear - Consumers are becoming more conscious of sustainability and are demanding eco-friendly options. Footwear brands can innovate by adopting green standards and investing in recycled materials and sustainable production methods.
3. Functional Fashion - As consumers continue to prioritize comfort and versatility in their clothing and footwear choices, there is a growing opportunity for brands to incorporate function into fashion products in creative and innovative ways.
Industry Implications
1. Fashion - The fashion industry has an opportunity to capitalize on the nostalgic Y2K trend by collaborating with sustainable materials and incorporating eco-friendly product innovations.
2. Footwear - Incorporating sustainable materials and eco-design philosophies into footwear products presents an opportunity to appeal to environmentally conscious consumers.
3. Sustainability - As sustainability becomes increasingly important to consumers, there is an opportunity for brands to invest in sustainable initiatives and position themselves as leaders in eco-innovation.
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