The WWF Evollution Campaign Looks to Send a Clear Message
Alex Scott — April 28, 2010 — Eco
References: wwf.org & behance.net
If you seek environmental ads with a strong message and clever imagery, look no further than the WWF Evollution campaign. The organization has always been known for cutting edge and sometimes even controversial advertising, but it has proven to be quite effective at marketing itself and its causes.
Often eco-campaigns can be the most graphic and disturbing in terms of visuals, but that is only because of the urgency of the message. It is unlikely Pepsi would ever use a bloody animal to sell you a soda.
The WWF Evollution campaign was headed by Ross Moody and will hopefully inspire some to become involved in environmental activism or to donate to a worthwhile cause at the very least.
Often eco-campaigns can be the most graphic and disturbing in terms of visuals, but that is only because of the urgency of the message. It is unlikely Pepsi would ever use a bloody animal to sell you a soda.
The WWF Evollution campaign was headed by Ross Moody and will hopefully inspire some to become involved in environmental activism or to donate to a worthwhile cause at the very least.
Trend Themes
1. Environment Ads - Opportunity for disruptive innovation in creating impactful and visually striking environmental advertisements.
2. Controversial Marketing - Opportunity for disruptive innovation in developing provocative marketing campaigns that stir emotions and grab attention.
3. Graphic Messaging - Opportunity for disruptive innovation in conveying urgent messages through powerful and visually captivating imagery.
Industry Implications
1. Advertising - Opportunity for disruptive innovation in the advertising industry to create impactful and controversial campaigns.
2. Nonprofit - Opportunity for disruptive innovation in the nonprofit sector to develop creative and attention-grabbing campaigns for their causes.
3. Beverage - Opportunity for disruptive innovation in the beverage industry to explore new ways of promoting products without controversial and graphic messaging.
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