Writer's Block by Gia Coppola for DVF Hearts Current/Elliot is 60s-Inspired
Sarah Moore — April 9, 2012 — Marketing
References: dvf & fashiononfilm.wmagazine
Directed by Gia Coppola, Writer's Block was directed for the DVF hearts Current/Elliot collaboration.
Starring Tracy Antonopoulos, Aubrey Plaza and featuring Ray Liotta, the 1960s throwback film features a frantic and frustrated screenwriter trying to make it in Hollywood. The young writer sits at her desk, willing the typewriter in front of her to produce a masterpiece, while she furrows her brow and holds her head in her hands in frustration because the words are just not coming to her.
Featuring quick cuts and fabulously vintage florals, the film gets to the heart of what it's like trying to carve a place for oneself in the city where people go to make all of their dreams come true.
Writer's Block will be released in its entirety to the public in the coming weeks.
Starring Tracy Antonopoulos, Aubrey Plaza and featuring Ray Liotta, the 1960s throwback film features a frantic and frustrated screenwriter trying to make it in Hollywood. The young writer sits at her desk, willing the typewriter in front of her to produce a masterpiece, while she furrows her brow and holds her head in her hands in frustration because the words are just not coming to her.
Featuring quick cuts and fabulously vintage florals, the film gets to the heart of what it's like trying to carve a place for oneself in the city where people go to make all of their dreams come true.
Writer's Block will be released in its entirety to the public in the coming weeks.
Trend Themes
1. Retro Fashion Films - Opportunity for fashion brands to create nostalgic and visually striking films to promote their products and evoke nostalgia.
2. Collaborative Marketing Campaigns - Opportunity for brands to collaborate with influential filmmakers to create unique and engaging content that resonates with their target audience.
3. Nostalgic Branding - Opportunity for brands to leverage the power of nostalgia to create emotional connections with consumers and differentiate themselves in the market.
Industry Implications
1. Fashion - Fashion brands can explore the use of retro fashion films to showcase their collections and create a memorable brand image.
2. Film and Entertainment - Opportunity for filmmakers and production companies to collaborate with fashion brands in creating innovative and visually appealing marketing campaigns.
3. Marketing and Advertising - Brands can tap into the trend of nostalgic branding and collaborate with filmmakers to create compelling content that resonates with consumers and drives brand awareness.
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