Nullarbor Plain, Australia
Alex Covert — September 20, 2007 — World
References: news.yahoo
The Australian government is offering startup funds to build the world's largest golf course. The fairways will cover a span of about 750 MILES in the Nullarbor Plain, a desert region in the south of Australia. The course is planned to have 18 holes, each at a small town along the Eyre Highway. I don't think you'll hear "fore" very often on this golf course.
Implications - Individuals are looking for a fresh take on age-old sports, and this golf course gives consumers a reason to get out and play. Companies must consider how to provide prestige in a unique way in order to have an edge over their competitors.
Implications - Individuals are looking for a fresh take on age-old sports, and this golf course gives consumers a reason to get out and play. Companies must consider how to provide prestige in a unique way in order to have an edge over their competitors.
Trend Themes
1. Startup Funds for Massive Golf Course - Disruptive innovation opportunity: Companies can explore innovative ways to provide prestige and unique experiences in the golf industry.
2. Revitalizing Age-old Sports - Disruptive innovation opportunity: Businesses can find new ways to attract consumers to traditional sports by offering fresh and unique experiences.
3. Expanding Sports Infrastructure - Disruptive innovation opportunity: Companies can explore the development of large-scale sports projects to cater to consumer demand for unique and expansive sporting experiences.
Industry Implications
1. Hospitality and Tourism - Disruptive innovation opportunity: Companies in the hospitality and tourism industry can incorporate massive golf courses as unique attractions to attract and engage tourists.
2. Real Estate and Urban Development - Disruptive innovation opportunity: Developers can explore integrating golf courses into new urban developments for increased property values and unique selling points.
3. Sports Equipment and Apparel - Disruptive innovation opportunity: Businesses can leverage the demand for unique golf experiences to create innovative products and services in the sports equipment and apparel industry.
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