Orange Pay As You Go Campaign
Elsa Blaine — June 23, 2008 — Business
References: playballoonacy & brandrepublic
You may have been noticing small floating orange coloured creatures at the bottom of websites you are visiting lately. The little raccoon on a string finally peaked my interest to unearth out what he was about. This is what I found:
U.K. based personal communications services company Orange, is set to launch the world's first Internet balloon race, designed by Poke and i-level, as part of their Orange Animals Pay As You Go marketing campaign. The race runs for 7 days, from June 23 to June 30, with a grand prize of a luxury trip to the island of Ibiza.
Brand Republic explains, “Contestants all begin from the same starting point, the Balloon Race home page. Entrants then race their balloons across a series of sites, boosting their balloon as they go along to make it travel faster. Players will be able to choose their own Orange animal balloon, which is powered by user-friendly controls that pop-up on screen, tracking their balloon as the race progresses.â€
Sounds like this would have been a lot of work to setup, but should result in a fun journey for all.
U.K. based personal communications services company Orange, is set to launch the world's first Internet balloon race, designed by Poke and i-level, as part of their Orange Animals Pay As You Go marketing campaign. The race runs for 7 days, from June 23 to June 30, with a grand prize of a luxury trip to the island of Ibiza.
Brand Republic explains, “Contestants all begin from the same starting point, the Balloon Race home page. Entrants then race their balloons across a series of sites, boosting their balloon as they go along to make it travel faster. Players will be able to choose their own Orange animal balloon, which is powered by user-friendly controls that pop-up on screen, tracking their balloon as the race progresses.â€
Sounds like this would have been a lot of work to setup, but should result in a fun journey for all.
Trend Themes
1. Internet Balloon Races - Disruptive innovation opportunity: Develop interactive online games or campaigns using balloon race concepts to engage consumers and promote brands.
2. Personalized User Experience - Disruptive innovation opportunity: Create customizable digital experiences with user-friendly controls to enhance engagement and brand loyalty.
3. Gamification Marketing - Disruptive innovation opportunity: Incorporate game elements into marketing campaigns to make them more interactive and captivating for consumers.
Industry Implications
1. Telecommunications - Disruptive innovation opportunity: Integrate gamification and interactive concepts into telecommunications services to increase customer engagement and satisfaction.
2. Digital Advertising - Disruptive innovation opportunity: Create immersive and interactive advertising experiences leveraging personalized user experiences to captivate audiences and drive brand awareness.
3. Travel and Tourism - Disruptive innovation opportunity: Develop innovative marketing strategies incorporating gamified elements to promote destinations and enhance customer involvement in the travel industry.
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