Canadian's are Now Included in the Hot Wheels Legends Tour
Riley von Niessen — April 22, 2021 — Autos
References: hotwheels.mattel
On April 29th, the Hot Wheels Legends Tour will kick off, giving custom car owners the chance to have their modified car turned into a 1:64 die-cast model that will be sold internationally as a toy car.
The event is open from April 29th until October 2021, giving custom car owners plenty of time to add some finishing touches to their ride and enter their vehicle for the chance to win. Entrants will be judged on authenticity, creativity, and "garage spirit," meaning that those who have the skills to do their own modifications and spent countless hours in the garage completing them will have a leg up. Last year, a 1970 Pontiac Trans Am that was custom built by Riley Stair was crowned the winner and die-cast into a collectible toy car.
Image Credit: Provided
The event is open from April 29th until October 2021, giving custom car owners plenty of time to add some finishing touches to their ride and enter their vehicle for the chance to win. Entrants will be judged on authenticity, creativity, and "garage spirit," meaning that those who have the skills to do their own modifications and spent countless hours in the garage completing them will have a leg up. Last year, a 1970 Pontiac Trans Am that was custom built by Riley Stair was crowned the winner and die-cast into a collectible toy car.
Image Credit: Provided
Trend Themes
1. Custom Car Competitions - Events like the Hot Wheels Legends Tour are inspiring new custom car competitions that promote creativity and authenticity in car modification.
2. Die-cast Toy Cars - The trend of turning custom cars into limited edition die-cast toy cars is growing, creating opportunities for collectors and enthusiasts alike.
3. DIY Garage Spirit - The emphasis on 'garage spirit' in custom car competitions is inspiring a new wave of hobbyists who have the skills and passion for DIY car modification.
Industry Implications
1. Toy and Collectibles - The growth of specialized die-cast toy car collections in the market is creating opportunities for toy and collectible manufacturers to collaborate with custom car competitions.
2. Automotive - Custom car competitions are giving automakers the chance to connect with car enthusiasts and inspire unique modifications that could influence future automotive design.
3. DIY and Hobbyist - The trend towards 'garage spirit' in custom car competitions is creating opportunities for DIY and hobbyist industry sectors to offer products and services to a growing market of car enthusiasts.
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