UNICEF's 'World Refugee Day 20 June' Campaign Gets Personal
Jennifer Gosnell — June 20, 2013 — Social Good
References: youtube & unicef.org
UNICEF's 'World Refugee Day 20 June: Children on the Run' video takes an intensely personal look at why families are fleeing their homes all across the world. As children in the video explain, war zones are a leading cause to why many children have been displaced from their homes and are living in refugee camps worldwide.
Though international aid agencies, such as UNICEF, are helping out, the fact remains that 7 million children are refugees internationally. The UNICEF video states that "more families were displaced in 2012 than the previous 18 years," a sobering statistic on the worsening state of many areas in the world. The World Refugee Day takes place on June 20th as part of UNICEF's ongoing UNICEF in Emergencies humanitarian campaign. Check out their website for more information.
Contact Information
UNICEF in Emergencies website
UNICEF on Twitter
Though international aid agencies, such as UNICEF, are helping out, the fact remains that 7 million children are refugees internationally. The UNICEF video states that "more families were displaced in 2012 than the previous 18 years," a sobering statistic on the worsening state of many areas in the world. The World Refugee Day takes place on June 20th as part of UNICEF's ongoing UNICEF in Emergencies humanitarian campaign. Check out their website for more information.
Contact Information
UNICEF in Emergencies website
UNICEF on Twitter
Trend Themes
1. Personalized Refugee Campaigns - Campaigns that use personal stories to inform about the refugee crisis have the potential to attract more attention and empathy toward this issue.
2. Rising Rates of Displacement - The statistic that more families were displaced in 2012 than the previous 18 years presents an opportunity for innovation in addressing the causes and effects of displacement.
3. Humanitarian Aid for Displaced Children - The fact that 7 million children are refugees internationally highlights the need for innovative approaches to provide effective humanitarian aid for children in this vulnerable population.
Industry Implications
1. Nonprofit and Charity Organizations - Nonprofit and charity organizations can explore personal storytelling as a tool to engage audiences and increase support for their humanitarian efforts.
2. Social Media and Online Platforms - Social media and online platforms can be utilized by aid agencies, nonprofits and charity organizations as a means to share stories, raise awareness and increase funding for humanitarian aid.
3. Education and Workforce Development - Education and workforce development could play a vital role in addressing the root causes of displacement and finding solutions that will prevent future displacement, creating opportunities for innovative approaches.
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