Corporate Catwalk Fills a Void in the Market for Women
Laura McQuarrie — July 3, 2019 — Fashion
References: thecorporatecatwalkbox & prnewswire
While many consumers rely on fashion subscription boxes to refresh their wardrobes with each new season, Corporate Catwalk specifically offers workwear subscriptions for women. To make the most of their subscription, customers begin by filling out a short survey that helps to determine the right sizing, their aesthetic preferences and the demands of the office environment. Corporate Catwalk's stylists curate a selection of apparel, footwear and accessories that help to meet the needs of the workplace and take the stress out of getting dressed for work.
On a monthly basis, with the Corporate Catwalk subscription box, members receive five to seven items, as well as a style guide that offers inspiration for how to wear the pieces. Corporate Catwalk offers petite, tall and plus sizes and makes it easy for customers to return styles that are not a fit and purchase work-ready styles.
On a monthly basis, with the Corporate Catwalk subscription box, members receive five to seven items, as well as a style guide that offers inspiration for how to wear the pieces. Corporate Catwalk offers petite, tall and plus sizes and makes it easy for customers to return styles that are not a fit and purchase work-ready styles.
Trend Themes
1. Workwear Subscription - Disruptive innovation opportunity: Develop a customizable workwear subscription service that caters to different industries and job roles.
2. Office Styling Services - Disruptive innovation opportunity: Create a digital platform that connects professionals with personal stylists who specialize in office attire.
3. Size-inclusive Workwear - Disruptive innovation opportunity: Design a size-inclusive workwear line that offers stylish and comfortable options for women of all sizes.
Industry Implications
1. Fashion Subscription - Disruptive innovation opportunity: Launch a subscription service that focuses on niche fashion segments, such as workwear or activewear.
2. Fashion E-commerce - Disruptive innovation opportunity: Develop an online marketplace that brings together multiple fashion brands to offer curated workwear collections.
3. Personal Styling - Disruptive innovation opportunity: Establish a tech-enabled personal styling platform that specializes in professional dress codes and workplace fashion.
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