Gaelle Devins — May 13, 2006 — Lifestyle
References:
Hectic life, hectic schedule, hectic everything...well in this hectic world we, working women, all need a little bit of attention and comfort. This cute and trendy suitcase is the perfect companion to offer to any of your girlfriends starting a new job.
It contains about 20 essential objects needed to survive at work. Toothbrush, nail polish remover, handcream, mints,...
The kit also exists for men and bachelorettes.
Implications - With the recent downturn of the economy, those still employed are finding themselves overworked and overstressed in an effort to keep up with the daily changes of the business world. Corporations and companies can capitalize on these work stresses by creating products that appeal directly to a consumer's desire to stay organized on a rigorous work schedule.
It contains about 20 essential objects needed to survive at work. Toothbrush, nail polish remover, handcream, mints,...
The kit also exists for men and bachelorettes.
Implications - With the recent downturn of the economy, those still employed are finding themselves overworked and overstressed in an effort to keep up with the daily changes of the business world. Corporations and companies can capitalize on these work stresses by creating products that appeal directly to a consumer's desire to stay organized on a rigorous work schedule.
Trend Themes
1. Workplace Survival Kits - Entrepreneurs can create workplace survival kits that include essential items to help working professionals manage stress and stay organized.
2. Gender-specific Survival Kits - Companies can develop survival kits tailored specifically for men and women to address their unique needs and preferences.
3. Customized Work Essentials - There is an opportunity to offer personalized work essentials kits that can be tailored to individual preferences and work requirements.
Industry Implications
1. Productivity Tools and Accessories - Companies in the productivity tools and accessories industry can innovate by expanding their product line to include workplace survival kits.
2. Personal Care and Wellness - The personal care and wellness industry can target working professionals by developing survival kits that offer stress-relief and self-care products.
3. E-commerce and Subscription Services - E-commerce platforms and subscription services can tap into the trend by offering curated work essentials kits and delivering them conveniently to customers' doorsteps.
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