This Card for Contek Design's 40th Anniversary is Amazingly Creative
Kateryna Topol — June 10, 2011 — Art & Design
References: talent.adweek
This custom-made wooden greeting card was made by a Siberian design firm Contek for their 40th birthday anniversary.
Made out of a 40-year old tree with rings clearly visible to represent graceful aging, this wooden greeting card is unlike anything you've ever seen. The pages themselves are made of separate wooden pieces coming together into a rectangle creating a unique and beautiful pattern out of the partial rings. The greeting is carved into the wooden page using an age-old carpenter's technique that employs fire to impress the lettering into the wood.
The card itself comes in a cardboard box with a celebratory sticker over it. Nothing says "Happy Birthday" like a custom-made wooden greeting card with a fire-burned celebratory message.
Made out of a 40-year old tree with rings clearly visible to represent graceful aging, this wooden greeting card is unlike anything you've ever seen. The pages themselves are made of separate wooden pieces coming together into a rectangle creating a unique and beautiful pattern out of the partial rings. The greeting is carved into the wooden page using an age-old carpenter's technique that employs fire to impress the lettering into the wood.
The card itself comes in a cardboard box with a celebratory sticker over it. Nothing says "Happy Birthday" like a custom-made wooden greeting card with a fire-burned celebratory message.
Trend Themes
1. Sustainable Crafts - Opportunities for creating sustainable crafts products with artisanal appeal.
2. Personalized Gifting - There is a potential market for customized gifting options for all occasions.
3. Innovative Materials - Exploring unique materials for greeting cards, potentially from reclaimed or upcycled sources.
Industry Implications
1. Crafts - Creating sustainable crafts using ethical and unique materials for the modern consumer.
2. Gifting - Offering personalized and creative gifting options that include a handmade element.
3. Sustainability - Developing sustainable materials and practices for the greeting card industry.
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