Ruphus by Matt Rafael Offers Chic Custom Cycle Accessories
Meghan Young — September 19, 2014 — Eco
References: ruphus.net & coolhunting
Accessories for cyclists such as these wooden bike fenders are easy ways to personalize rides in a chic and practical way. A refreshing alternative to metal and plastic fenders, they add a warm touch to rides that is still sturdy and useful. Available in maple, walnut and bamboo, the wooden bike fenders are also lightweight and durable, which is something most cyclists look for when shopping for accessories.
Designed by Matt Rafael of Raphael Design, the wooden bike fenders are part of his newly founded brand, Ruphus. According to Cool Hunting, it "utilizes Rafael's 20 plus years of design experience to produce a modest range of furniture and bicycle-oriented products." The wooden bike fenders are available in different styles.
Designed by Matt Rafael of Raphael Design, the wooden bike fenders are part of his newly founded brand, Ruphus. According to Cool Hunting, it "utilizes Rafael's 20 plus years of design experience to produce a modest range of furniture and bicycle-oriented products." The wooden bike fenders are available in different styles.
Trend Themes
1. Wooden Bicycle Accessories - As consumers look for unique products, wooden bicycle accessories offer a chic and sustainable alternative to traditional metal and plastic accessories.
2. Personalized Cycling Products - Customized cycling accessories such as wooden fenders offer a unique and personal touch to one's ride, appealing to consumers seeking niche products.
3. Sustainable Bike Components - The use of sustainable materials in bike components, such as wooden fenders, presents a disruptive innovation opportunity for the cycling industry by appealing to eco-conscious consumers.
Industry Implications
1. Cycling - The cycling industry can explore opportunities for creating more sustainable and customizable products, such as wooden fenders.
2. Woodworking - Woodworking and furniture businesses can expand into the cycling market by offering custom wooden accessories and components, presenting a new revenue stream and customer base.
3. Eco-friendly Products - The eco-friendly products industry can capitalize on the trend toward sustainable bike components, such as wooden fenders, by introducing new products and expanding into the cycling market.
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