Champion's Women's Athletic Wear Focuses on Comfortable Silhouettes
Madison Mackay — February 26, 2018 — Fashion
References: urbanoutfitters & hypebae
Urban Outfitters and Champion teamed up on a new line of oversized women's athletic wear. Staying in line with the brand's classic streetwear style, the line is high-fashion yet comfortable and reliable. Made to be worn around the house, to the gym or paired with a pair of heels on a night out, these new clothes are versatile and fashionable.
The line features a gray, orange and blush color scheme throughout, on hoodies, t-shirts, jackets, sweatpants, joggers and long-sleeve shirts. Each piece was made to match and be worn together or added as a statement piece into any wardrobe. This new line of women's athletic wear is available online now starting at $50.
Image Credit: Urban Outfitters
The line features a gray, orange and blush color scheme throughout, on hoodies, t-shirts, jackets, sweatpants, joggers and long-sleeve shirts. Each piece was made to match and be worn together or added as a statement piece into any wardrobe. This new line of women's athletic wear is available online now starting at $50.
Image Credit: Urban Outfitters
Trend Themes
1. Oversized Women's Athletic Wear - Disruptive innovation opportunity: Create an oversized women's athletic wear line that breaks the stereotypical skin-tight clothing options aimed at women who work out.
2. Streetwear Fashion - Disruptive innovation opportunity: Combine high fashion and streetwear to create a comfortable yet stylish clothing line that appeals to a wider range of consumers.
3. Versatile and Fashionable Clothing - Disruptive innovation opportunity: Design a clothing line that can be worn to multiple occasions, such as the gym, casual outings, and nights out.
Industry Implications
1. Athletic Wear Industry - Disruptive innovation opportunity: Introduce a new line of athletic wear that focuses on comfort and wearability rather than a stereotypical workout aesthetic.
2. Fashion Industry - Disruptive innovation opportunity: Create a new fashion line that combines comfort and style, appealing to both streetwear and high-fashion consumers.
3. Retail Industry - Disruptive innovation opportunity: Increase the versatility of products offered by creating clothing that can be worn to multiple occasions, appealing to a wider range of customers.
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