Allbright Features an Incredibly Classy Aesthetic for Its New Venue
Kalin Ned — May 30, 2019 — Art & Design
References: allbrightcollective & dezeen
Allbright is a women-only club that recently opened a new location in a townhouse on Maddox Street in London.
The interior of the social establishment is the epitome of lush luxe. For the project, Allbright commissioned designer Suzy Hoodless and art curator Beth Greenacre. The two creatives worked together to facilitate a strong and uniform identity for the women-only club that will bring about an empowering experience with luxurious connotations. Together, the Hoodless and Greenacre selected agreeable colors, style-forward patterns, and texture-friendly materials.
When settling down on the artwork for the Allbright women-only club, Greenacre focused on providing an eclectic collection that celebrates the female immersion in art throughout the ages. With more than 120 works from more than 80 artists, the artifacts cover about 60 years of making and becoming.
The interior of the social establishment is the epitome of lush luxe. For the project, Allbright commissioned designer Suzy Hoodless and art curator Beth Greenacre. The two creatives worked together to facilitate a strong and uniform identity for the women-only club that will bring about an empowering experience with luxurious connotations. Together, the Hoodless and Greenacre selected agreeable colors, style-forward patterns, and texture-friendly materials.
When settling down on the artwork for the Allbright women-only club, Greenacre focused on providing an eclectic collection that celebrates the female immersion in art throughout the ages. With more than 120 works from more than 80 artists, the artifacts cover about 60 years of making and becoming.
Trend Themes
1. Women-only Clubs - Disruptive innovation opportunity: Create inclusive and empowering spaces for women to network and collaborate.
2. Luxurious Aesthetics - Disruptive innovation opportunity: Incorporate lush and high-end design elements into various industries, such as hospitality or retail.
3. Female Immersion in Art - Disruptive innovation opportunity: Showcase and support female artists across different platforms, from galleries to digital art spaces.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Develop women-only hotels or resorts that offer exclusive and empowering experiences.
2. Retail - Disruptive innovation opportunity: Create high-end women-only boutiques that provide a luxurious shopping experience.
3. Art and Culture - Disruptive innovation opportunity: Establish platforms or events that highlight and promote female artists, empowering them in the art industry.
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