MAC's New Makeup Line Celebrates the Bond Between Women and Their Dogs
Katherine Pendrill — August 19, 2015 — Lifestyle
References: machautedogs & bustle
MAC is launching a new cosmetics collection that celebrates the special bond between women and their dogs. While MAC is known for its celebrity collaborations, this new line features a different kind of inspiration.
The new collection is called 'Haute Dogs' and it features a number of canine-themed products, including powders, eyeshadows, lipsticks and more. Each of the products comes in a series of pooch-perfect shades that are perfect for fall. The names of the products also draw on the canine theme with titles such as Snazzy Hound and Lipstick Labradorable. The animal-themed collection celebrates the bond between women and their dogs by giving pet owners an opportunity to coordinate with their furry friend.
If you're unsure of which hound-inspired hues are best, MAC offers a fun quiz that will identify your pooch personality.
The new collection is called 'Haute Dogs' and it features a number of canine-themed products, including powders, eyeshadows, lipsticks and more. Each of the products comes in a series of pooch-perfect shades that are perfect for fall. The names of the products also draw on the canine theme with titles such as Snazzy Hound and Lipstick Labradorable. The animal-themed collection celebrates the bond between women and their dogs by giving pet owners an opportunity to coordinate with their furry friend.
If you're unsure of which hound-inspired hues are best, MAC offers a fun quiz that will identify your pooch personality.
Trend Themes
1. Canine-inspired Cosmetics - The trend of creating cosmetics inspired by dogs allows brands to tap into the emotional connection between women and their pets, creating a unique and relatable marketing angle.
2. Celebrating the Bond Between Women and Dogs - The trend of celebrating the special bond between women and their dogs presents opportunities for brands to create products and experiences that resonate with pet owners on a personal level.
3. Animal-themed Collections - The trend of animal-themed collections, like MAC's 'Haute Dogs', provides businesses with a creative way to engage with consumers through unique and playful product offerings.
Industry Implications
1. Cosmetics Industry - The cosmetics industry has the opportunity to expand its product range by introducing canine-inspired cosmetics, attracting pet owners who want to incorporate their love for dogs into their daily beauty routine.
2. Pet Industry - The pet industry can capitalize on the bond between women and their dogs by offering products and services that allow pet owners to further express their love and connection with their furry companions.
3. Fashion Industry - The fashion industry can explore collaborations and designs that incorporate animal-themed elements, like MAC's 'Haute Dogs' collection, to appeal to consumers who want to showcase their love for animals through their style choices.
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