Wolverine and Metallica Join Forces to Launch Three New Boots
Niko Pajkovic — November 11, 2021 — Fashion
American outdoor footwear brand Wolverine has teamed up with iconic rock band Metallica to drop the Wolverine x Metallica Collection, a hardcore capsule featuring three limited-edition Wolverine boots and matching apparel.
Delivered in a matte black Horween leather, the new Plain-Toe Rugged boot reworks the classic Wolverine 1000 Mile Boot. It also comes equipped with edgy additions, including AWHM blue stitching, a metal toe-kicker, a robust Vibram outside, and a limited edition tongue tag.
The new collection also presents the Wolverine Hellcat UltraSpring Work Boot, built with construction workers in mind, and the Wolverine Hellcat UltraSpring Wedge, an everyday model delivered in a casual wedge style. As a whole, the collection aims to celebrate and support the next generation of tradespeople.
“This partnership will continue to shine a light on the opportunities in the skilled trades and support students as they work toward establishing rewarding, sustainable careers," said Metallica’s James Hetfield.
Image Credit: Wolverine
Delivered in a matte black Horween leather, the new Plain-Toe Rugged boot reworks the classic Wolverine 1000 Mile Boot. It also comes equipped with edgy additions, including AWHM blue stitching, a metal toe-kicker, a robust Vibram outside, and a limited edition tongue tag.
The new collection also presents the Wolverine Hellcat UltraSpring Work Boot, built with construction workers in mind, and the Wolverine Hellcat UltraSpring Wedge, an everyday model delivered in a casual wedge style. As a whole, the collection aims to celebrate and support the next generation of tradespeople.
“This partnership will continue to shine a light on the opportunities in the skilled trades and support students as they work toward establishing rewarding, sustainable careers," said Metallica’s James Hetfield.
Image Credit: Wolverine
Trend Themes
1. Limited-edition Collaborations - Brand collaborations in exclusive collections with popular icons are an opportunity for brands to attract a wider audience.
2. Functional Fashion - Combining fashion with purposeful and practical features to meet consumer needs can create innovative product offerings.
3. Sustainable Skilled Trades - Promoting environment-friendly and sustainable options for skilled trade work can generate disruptive innovations that will shape the future of these industries.
Industry Implications
1. Footwear Industry - The footwear industry can benefit from collaborating with renowned artists and musicians as well as adding functional features in their offerings.
2. Construction Industry - Companies in the construction industry can look into creating products that cater to the fashionable side while providing the necessary safety and comfort features of workwear.
3. Education Industry - Educational institutions can focus on creating programs that promote sustainable and eco-friendly techniques while encouraging career growth in skilled trades.
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