These Vibrant Wolf-Inspired Beer Labels Creativley Wrap Around the Bottle
David Ingram — September 21, 2015 — Art & Design
References: hiredgunscreative & packagingoftheworld
British Columbia-based Driftwood Brewery turned to ad agency Hired Guns Creative for these impeccably detailed and wolf-inspired beer labels.
Adorned with several snarling wild wolves, the label for the 'Raised by Wolves IPA' was inspired by both the "untamed nature of yeast" and for the beer's "immediate connections to the wild." Tropical color hues were also chosen for the wolf-inspired label theme to match the seven percent craft brew's flavor profile -- featuring notes of mango, citrus and melon.
Perhaps most notable is the unique design is the label's shape around the bottle. The label starts square but quickly transforms into a detailed dieline green and black wolf head. The beer label then quickly shoots off into two additional orange wolves that wrap around the rest of the bottle for an eye-catching and excellently executed piece of branding.
Adorned with several snarling wild wolves, the label for the 'Raised by Wolves IPA' was inspired by both the "untamed nature of yeast" and for the beer's "immediate connections to the wild." Tropical color hues were also chosen for the wolf-inspired label theme to match the seven percent craft brew's flavor profile -- featuring notes of mango, citrus and melon.
Perhaps most notable is the unique design is the label's shape around the bottle. The label starts square but quickly transforms into a detailed dieline green and black wolf head. The beer label then quickly shoots off into two additional orange wolves that wrap around the rest of the bottle for an eye-catching and excellently executed piece of branding.
Trend Themes
1. Wildlife-inspired Labels - Designing beer labels inspired by wildlife presents a unique opportunity for breweries to visually differentiate themselves and attract nature enthusiasts.
2. Interactive Bottle Labels - Creating bottle labels that transform around the bottle adds an interactive element that can make a brand stand out on store shelves and create a memorable experience for customers.
3. Tropical Color Palettes - Using bright and vibrant tropical colors for beer labels can enhance the sensory experience of the product and create a bold visual impact for customers.
Industry Implications
1. Breweries - Breweries can leverage unique label designs to differentiate their products on crowded shelves and create memorable branding for consumers.
2. Packaging Design - Packaging design firms can offer breweries innovative label design concepts that incorporate interactive elements and bold visual themes.
3. Marketing and Advertising - Marketing and advertising agencies can assist breweries with creating unique branding concepts to promote their products effectively and reach a wider audience.
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