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Wolves as Citizens

Clean the Sky - Positive Eco Trends & Breakthroughs

'The Wolf' by Alex Chavot Explores the Finer Points of a Beast's Life

— November 22, 2009 — Pop Culture
'The Wolf' by Alex Chavot is a photo set that makes me think of a live-action version of the Three Little Pigs. Perhaps this is what the Big Bad Wolf does when he's not terrorizing piglet families. This surreal humanimal shoot follows a fashionable wolf as he shops at the supermarket (the butcher section, of course), dines out solo, and hits up a local bar.

We've featured a number of innovations that showcase pop culture icons doing everyday things. See more images of 'The Wolf' by Alex Chavot above, and keep clicking for more fun features.
Trend Themes
1. Anthropomorphic Advertising - The trend of using humanized versions of animals in advertising and marketing campaigns, such as the fashionable wolf in 'The Wolf' photo set, can be a disruptive innovation opportunity for companies to grab the attention of consumers and create a unique brand identity.
2. Wildlife-inspired Fashion - The fashion industry can explore a trend of incorporating wildlife-inspired clothing and accessories, as seen in 'The Wolf' photo set, to introduce a new line of eco-friendly and sustainable fashion.
3. Animal-based Consumption Alternatives - The trend of depicting animals in unusual situations, such as the fashionable wolf in 'The Wolf' photo set, can prompt innovation in the food industry to create plant-based meat alternatives that appeal to meat lovers.
Industry Implications
1. Advertising and Marketing - Companies in the advertising and marketing industry can capitalize on the trend of anthropomorphic advertising, as seen in 'The Wolf' photo set, to create memorable campaigns that stand out from traditional approaches.
2. Fashion - The fashion industry can use 'The Wolf' photo set as inspiration to create a new line of clothing and accessories that are eco-friendly and wildlife-inspired, tapping into the growing demand for sustainable fashion alternatives.
3. Food Production and Agriculture - The depiction of animals in unusual situations, such as the fashionable wolf in 'The Wolf' photo set, can inspire innovation in the food industry by creating plant-based meat alternatives that mimic the taste and texture of real meat, offering more ethical and sustainable consumption options for the environmentally-conscious consumers.
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