With Jéan Launches Its First Jewelry Line in Silver and Gold
With Jéan has debuted its first jewelry collection, sharing a range of seven dainty pieces in gold and silver. A variety of unique pieces can be found in the capsule, including a necklace held together by a black rope and complimented by a large silver heart, a pair of dangly hoop earrings, locket-style earrings, and a sculptural charm necklace. Each item comes with a matching counterpart, so consumers can enjoy pairing and mixing the jewelry.
With Jéan has seen significant popularity due to its Instagram-ready apparel offerings, and this collection of jewelry has been carefully curated to compliment the brand’s existing portfolio of garments. With Jéan’s first jewelry collection can be purchased on the brand’s website at a price point of $69-$109 USD.
Image Credit: With Jéan
With Jéan has seen significant popularity due to its Instagram-ready apparel offerings, and this collection of jewelry has been carefully curated to compliment the brand’s existing portfolio of garments. With Jéan’s first jewelry collection can be purchased on the brand’s website at a price point of $69-$109 USD.
Image Credit: With Jéan
Trend Themes
1. Dainty Jewelry - There is a disruptive innovation opportunity for jewelry companies to develop small, delicate jewelry pieces that women can wear daily.
2. Matching Jewelry Sets - This trend presents a disruptive innovation opportunity for jewelry manufacturers to create complementary jewelry sets that can be mixed and paired together.
3. Curated Capsule Collections - Brands can explore the idea of launching curated capsule collections, offering unique products that blend well with the brand's existing apparel products.
Industry Implications
1. Jewelry Retail - Jewelry retailers can capitalize on the trend of dainty jewelry by offering affordable options that can be worn daily.
2. Fashion and Apparel Retail - Fashion brands can explore the possibility of launching capsule collections that complement their existing products, creating a complete outfit look for the customer.
3. Luxury Jewelry - Luxury jewelry brands can explore new market segments by lowering their prices and launching affordable collections similar to With Jéan's.
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