Samsung's Winter Olympic Galaxy Note 8 Enhances Olympic Experiences
Justin Lam — January 18, 2018 — Marketing
References: androidcentral & news.samsung
To celebrate the 2018 Winter Olympics in PyeongChang, Korea, Samsung will be giving out limited edition Winter Olympic Galaxy Note 8 devices. This special edition of the phone contains all the same features as the original, but also includes a limited edition design, case and wallpapers. Samsung has made 4,000 versions of this phone, officially dubbed the PyeongChang 2018 Olympic Games Limited Edition, and will be handing them out to athletes and Olympic staff and will not be available for the regular consumer.
This release from Samsung is a nice bit of self promotion for the company, as Samsung is a "Worldwide Olympic Partner in the Wireless Communications Equipment and Computing Equipment category." Samsung has remained an Olympic partner since the 1998 games in Nagano and has provided wireless technology and mobile technologies to the Olympic community. The Winter Olympic Galaxy Note 8 is in fact Samsung's smallest gesture to the Olympics as the telecommunications giant will also be providing wireless and mobile technology to the Olympic organization.
This release from Samsung is a nice bit of self promotion for the company, as Samsung is a "Worldwide Olympic Partner in the Wireless Communications Equipment and Computing Equipment category." Samsung has remained an Olympic partner since the 1998 games in Nagano and has provided wireless technology and mobile technologies to the Olympic community. The Winter Olympic Galaxy Note 8 is in fact Samsung's smallest gesture to the Olympics as the telecommunications giant will also be providing wireless and mobile technology to the Olympic organization.
Trend Themes
1. Limited Edition Products - We see an opportunity for companies to create limited edition products that are customized for specific events or occasions, which can help create brand loyalty and drive sales.
2. Event-driven Marketing - By leveraging major events like the Olympics or other sporting events, companies can capitalize on heightened consumer interest and engagement to promote their products and services through event-driven marketing campaigns.
3. Brand Partnerships - Brand partnerships with major events can benefit both parties, with companies gaining exposure to a wider audience and event organizers receiving support from corporate sponsors.
Industry Implications
1. Telecommunications - Telecom companies can leverage their technology to enhance the experience of major events like the Olympics, while also creating limited edition devices or products to celebrate the occasion.
2. Sportswear and Apparel - Sportswear and apparel companies can create limited edition merchandise specifically for major events like the Olympics, and also sponsor athletes and teams to create brand awareness and loyalty.
3. Consumer Electronics - Consumer electronics companies can create limited edition products customized for specific events or occasions, which can help increase brand loyalty and potentially drive sales through promotional campaigns.
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