IKEA's Newest Advert Shares How to "Win at Sleeping"
Laura McQuarrie — January 26, 2017 — Art & Design
References: ikea & prexamples
An ongoing campaign from IKEA has familiarized the public with the idea that its furniture and decor products help to create a 'Wonderful Everyday,' but its newest ad shares how to "win at sleeping" and have a 'Wonderful Everynight.'
The Win at Sleeping advertisement shares scenes of kids and adults alike preparing for bed, but the ad is narrated in a way that makes it seem as through everyone is preparing for a boxing match. In one scene, a woman applies night cream under her eyes in a way that reminds of a warrior preparing for battle. For many people, preparing for sleep is truly a challenge, since many are distracted by technology or suffer from insomnia on a regular basis.
IKEA's site for the Win at Sleeping campaign shares "Performance Enhancing Designs" such as beds, mattresses and bedding that are presented like athletic products that are essential to recommended by the "Sleep Coach."
The Win at Sleeping advertisement shares scenes of kids and adults alike preparing for bed, but the ad is narrated in a way that makes it seem as through everyone is preparing for a boxing match. In one scene, a woman applies night cream under her eyes in a way that reminds of a warrior preparing for battle. For many people, preparing for sleep is truly a challenge, since many are distracted by technology or suffer from insomnia on a regular basis.
IKEA's site for the Win at Sleeping campaign shares "Performance Enhancing Designs" such as beds, mattresses and bedding that are presented like athletic products that are essential to recommended by the "Sleep Coach."
Trend Themes
1. Performance-enhancing Designs - Opportunity for furniture and decor companies to create products that enhance sleep performance, similar to athletic products.
2. Sleep Coaching - Potential for an industry specializing in sleep coaching services to help individuals optimize their sleep and improve their overall well-being.
3. Technology-free Sleep - Rise of a trend where consumers seek out technology-free environments and products to create a better sleep environment.
Industry Implications
1. Furniture and Decor - Disruption opportunity for furniture and decor companies to create innovative products specifically designed to improve sleep quality.
2. Health and Wellness - Potential for the health and wellness industry to expand into the sleep sector, offering products and services to help individuals achieve better sleep.
3. Technology and Gadgets - Opportunity for technology companies to develop innovative solutions that promote healthier sleep habits and reduce the negative impact of technology on sleep.
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