Wilson and Wilson is a San Francisco Bar Hidden Within Another Bar
Rebecca Byers — May 7, 2015 — Marketing
References: thewilsonbar & sfweekly
Tucked away within the larger bar, Bourbon & Branch, Wilson and Wilson is a secretive detective agency-themed establishment located in San Francisco. The bar is a tiny room within Bourbon & Branch that stays true to its film noir inspirations with dim lighting, a frosted glass window bearing the agency's name and an array of apothecary-inspired bitters.
Wilson and Wilson is only available by appointment, and involves a specific password in addition to the already existing password one must utter to gain entrance to Bourbon and Branch. Once the guest arrives, they must buzz upstairs to Wilson and Wilson and communicate the password.
The establishment is also bound by the same house rules as the rest of the building, which unfortunately means that it can't make its way onto Instagram.
The dual nature of the exclusivity of Wilson and Wilson is enough to make it a covetable destination by those in the know.
Wilson and Wilson is only available by appointment, and involves a specific password in addition to the already existing password one must utter to gain entrance to Bourbon and Branch. Once the guest arrives, they must buzz upstairs to Wilson and Wilson and communicate the password.
The establishment is also bound by the same house rules as the rest of the building, which unfortunately means that it can't make its way onto Instagram.
The dual nature of the exclusivity of Wilson and Wilson is enough to make it a covetable destination by those in the know.
Trend Themes
1. Detective-themed Speakeasies - Opportunity to create unique, themed bars within existing establishments, offering exclusivity and intrigue to customers.
Industry Implications
1. Hospitality - Hotels and restaurants can create hidden bars or lounges within their existing spaces to attract customers seeking unique experiences.
2. Entertainment - The entertainment industry can explore the concept of immersive theater experiences in the form of detective-themed speakeasies.
3. Tourism - Cities with a history of speakeasies can capitalize on the trend by creating hidden bars or tours for visitors.
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