The Sweet Willy Vanderperre Vogue China March 2011 Editorial
Renee Ramsarran — February 27, 2011 — Fashion
References: vogue.cn & fashiongonerogue
The bright colors and young models in the Willy Vanderperre Vogue China March 2011 editorial bring a fresh and modern look to schoolgirl fashion. Teenagers Lindsey Wixson and Hailey Clauson look absolutely sweet and innocent, as if they are preparing to take their annual school photo.
The 'Child in Time' Willy Vanderperre Vogue China March 2011 editorial includes colorful wardrobe pieces from the likes of Proenza Schouler and Jil Sander.
Implications - Editorials such as the featured one from Vogue China are easy to relate to while successfully drawing in eager eyes from people who want to discover fashion that they can actually wear to school or to work. Often times, editorials go all out featuring items and styles that people would never get a chance to wear. Although the images are fun to look at, people often like to see styles that are suitable for daily wear.
The 'Child in Time' Willy Vanderperre Vogue China March 2011 editorial includes colorful wardrobe pieces from the likes of Proenza Schouler and Jil Sander.
Implications - Editorials such as the featured one from Vogue China are easy to relate to while successfully drawing in eager eyes from people who want to discover fashion that they can actually wear to school or to work. Often times, editorials go all out featuring items and styles that people would never get a chance to wear. Although the images are fun to look at, people often like to see styles that are suitable for daily wear.
Trend Themes
1. Colorful Schoolgirl Fashion - There's an opportunity for fashion brands to release colorful schoolgirl outfits that can be worn to school as well as work.
2. Fresh and Modern Editorial Fashion - Fashion magazines can disrupt the editorial fashion scene by featuring fresh and modern looks that readers can relate to.
3. Everyday Wearable Fashion - Fashion brands can incorporate everyday wearable styles and pieces into their collections to appeal to a wider audience.
Industry Implications
1. Fashion - The fashion industry can take advantage of this trend by creating and marketing schoolgirl fashion pieces that are also appropriate for work and daily wear.
2. Magazine - There's a disruption opportunity in fashion magazine editorials that feature more relatable and wearable fashion.
3. Retail - Retailers can incorporate colorful schoolgirl fashion into their collections to meet the demand for fun, youthful and stylish outfits.
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