The Williams Sister Apple Commercial Feels Like a Dream
Jonathon Brown — February 11, 2013 — Tech
The Williams sister Apple commercial is nothing but a fantasy. Well, actually it is a real commercial that is based on a fantasy.
Have you ever had a dream where you're playing a sport against somebody famous? This is the kind of dream portrayed in the new Williams sister Apple commercial. It's also the type of dream Apple doesn't want to be ruined by an unwanted and ill-timed call. That's why it created the Do Not Disturb feature as part of the new Apple software update. Now users can turn on the feature to ensure the only calls that get through are from people in their favorites list.
Now, users can sleep through the night and play table tennis with Venus and Serena all they want.
Have you ever had a dream where you're playing a sport against somebody famous? This is the kind of dream portrayed in the new Williams sister Apple commercial. It's also the type of dream Apple doesn't want to be ruined by an unwanted and ill-timed call. That's why it created the Do Not Disturb feature as part of the new Apple software update. Now users can turn on the feature to ensure the only calls that get through are from people in their favorites list.
Now, users can sleep through the night and play table tennis with Venus and Serena all they want.
Trend Themes
1. Celebrity-focused Ads - Opportunity for other brands to create commercials featuring famous individuals to engage and inspire consumers.
2. Do Not Disturb Feature - Potential for developing innovative features in smartphone technology that prioritize user privacy and block unwanted calls.
3. Escapist Advertising - Chance for advertisers to create imaginative and dream-like commercials that allow viewers to temporarily escape reality.
Industry Implications
1. Technology - Potential for tech companies to develop advanced privacy features and create more engaging user experiences.
2. Advertising - Opportunity for ad agencies to explore creative ways of storytelling that capture the viewers' attention and resonate with their aspirations.
3. Entertainment - Potential for entertainment companies to collaborate with brands and celebrities to produce captivating commercials that transport viewers to a fantasy world.
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