Willie's Teams Up with Tom Petty Estate to Launch Wildflowers Tea
Niko Pajkovic — November 12, 2021 — Social Good
References: williesremedy & businesswire
Willie's Remedy, a CBD wellness brand inspired by the musician and activist Willie Nelson, has officially teamed up with the Tom Petty estate to launch Wildflowers Tea. The partnership aims to pay tribute to iconic rock musician Tom Petty, honoring his legacy via a laid-back, hemp-based tea.
In addition, the collaboration is entirely charitable, with every sale of Wildflower Tea being donated to MusicCares, a charity that works to support the health and human services within the music industry. “My father was a believer in the mission of MusiCares,” said Adria Petty. “It’s a dream come true to have our two families who share so much mutual admiration in both generations of listeners and fans to collaborate."
As for the actual product, Wildflowers Tea delivers a unique blend of botanicals, including lemon myrtle flowers, peppermint leaves, and whole chamomile flowers. The tea also comes packaged in biodegradable bags.
Image Credit: Willie's Remedy
In addition, the collaboration is entirely charitable, with every sale of Wildflower Tea being donated to MusicCares, a charity that works to support the health and human services within the music industry. “My father was a believer in the mission of MusiCares,” said Adria Petty. “It’s a dream come true to have our two families who share so much mutual admiration in both generations of listeners and fans to collaborate."
As for the actual product, Wildflowers Tea delivers a unique blend of botanicals, including lemon myrtle flowers, peppermint leaves, and whole chamomile flowers. The tea also comes packaged in biodegradable bags.
Image Credit: Willie's Remedy
Trend Themes
1. CBD Tea - Opportunity for businesses to create unique blends of teas containing CBD as a wellness product.
2. Charitable Collaborations - Brands can come together for a good cause and make a positive impact, while promoting their products at the same time.
3. Eco-friendly Packaging - A trend in the industry of packaging to utilize more sustainable materials and promote environmental consciousness.
Industry Implications
1. Food and Beverage - The food and beverage industry can include CBD in their products to offer wellness options.
2. Music - Music industry collaborations and charitable donations can create brand awareness in both industries and allow for impactful change to be made.
3. Packaging - The packaging industry can implement and promote more sustainable materials and business practices.
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