The Wild Obsessions Eyeshadow Palette Features Fierce Colors
Laura McQuarrie — August 13, 2021 — Fashion
References: hudabeauty & cosmeticsbusiness
Huda Beauty's new Wild Obsessions Eyeshadow Palette features curated selections of colors inspired by various wild animals, including tigers, pythons, chameleons and jaguars. The richly pigmented shades and creamy textures are the newest limited-edition drop from the brand and the versatile mini palettes help to create dynamic looks for both day and night.
The palettes boast four innovative textures (suede-soft mattes, complementary metallics (sparkly and foiled), and a cutting-edge 3D embossed python print) that create drama, glitz and glamor. Within the bold green palette inspired by the python, fans will find high-impact blue shimmer shades, burnt greens, acid green mattes and versatile browns for blending. These wild and transformative makeup products from Huda Beauty can be found within the brand's online-exclusive Get Wild Kit, which will also be launching soon.
The palettes boast four innovative textures (suede-soft mattes, complementary metallics (sparkly and foiled), and a cutting-edge 3D embossed python print) that create drama, glitz and glamor. Within the bold green palette inspired by the python, fans will find high-impact blue shimmer shades, burnt greens, acid green mattes and versatile browns for blending. These wild and transformative makeup products from Huda Beauty can be found within the brand's online-exclusive Get Wild Kit, which will also be launching soon.
Trend Themes
1. Animal-inspired Makeup Palettes - The rise of animal-inspired makeup palettes, which offer unique and bold color selections inspired by a variety of wild animals, presents an opportunity for makeup companies to tap into the growing trend towards niche and exotic beauty products.
2. Multi-textured Makeup Products - The popularity of multi-textured makeup products, such as those featuring suede-soft mattes, complementary metallics, and cutting-edge 3D embossed prints, suggests an opportunity for makeup brands to experiment with creating more innovative and multi-functional cosmetics.
3. Online-exclusive Makeup Kits - The trend towards online-exclusive makeup kits, containing limited edition makeup products and palettes, provides an opportunity for makeup brands to leverage e-commerce platforms for exclusive product launches and to cater to online shopping behaviours.
Industry Implications
1. Makeup - The makeup industry has an opportunity to develop new product lines inspired by wild animals, featuring unique color selections, and innovative textures, and to leverage online-exclusive product releases and kits.
2. Fashion - The fashion industry has an opportunity to explore the intersection of makeup and fashion, creating animal-inspired clothing pieces and accessories to pair with the bold and transformative animal-inspired makeup looks offered by brands like Huda Beauty.
3. E-commerce - The e-commerce industry has an opportunity to facilitate the growth of online-exclusive makeup launches and kits, by providing easy access, convenient shopping options, and personalized recommendations to makeup enthusiasts across the globe.
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