WORKac Designs Wieden+Kennedy in New York
Jamie Danielle Munro — June 18, 2014 — Art & Design
References: work.ac & contemporist
Wieden+Kennedy is a well-known advertising agency started in the 1980s, with early work done for Nike at the time. WORKac was in charge of designing the New York office for the company, with the challenge of making it just as creative as the members of the business.
The office is centralized around an oval-shaped staircase, which winds its way up to the top level of the work area. While people do have quiet areas to work, the entire layout of the interior is intended so that people will come together as a collective, instead of just sticking to their designated sections. WORKac did not use any bright colors for the interior, mostly employing wooden materials and a whitewashed look which gives everything a clean, minimalist design.
The office is centralized around an oval-shaped staircase, which winds its way up to the top level of the work area. While people do have quiet areas to work, the entire layout of the interior is intended so that people will come together as a collective, instead of just sticking to their designated sections. WORKac did not use any bright colors for the interior, mostly employing wooden materials and a whitewashed look which gives everything a clean, minimalist design.
Trend Themes
1. Collaborative Workspace Design - Companies are looking for workspace designs that encourage collaboration and communication among team members.
2. Minimalist Workspace Aesthetics - Designers are incorporating simple, clean aesthetics in office interiors to promote a calm and focused work environment.
3. Architectural Focal Points - Companies are using central architectural features, like an oval staircase, to promote creativity and inspire employees in the workplace.
Industry Implications
1. Architecture and Interior Design - Architecture and interior design firms can take advantage of the trend towards collaborative workspaces to create innovative and inspiring environments for clients.
2. Furniture and Fixtures - Companies specializing in office furniture and fixtures can design products that promote collaborative work styles and fit with minimalist office aesthetics.
3. Corporate Real Estate - Corporate real estate firms can invest in properties with unique architectural features that can be repurposed as focal points to promote creativity and collaboration among tenants.
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