Nextbite is launching a ‘Wichcraft Popup in Denver
Katherine Pendrill — May 14, 2022 — Lifestyle
References: qsrmagazine
Leader in virtual restaurants, Nextbite, recently announced the launch of a new ‘Wichcraft Popup in Denver, Colorado.
The first ‘Wichcraft by Tom Colicchio pop-up will be available for pickup and delivery. The pop-up is the result of a collaboration between Nextbite and ‘Wichcraft, which is co-founded by celebrity chef Tom Coliccho. At the ‘Wichcraft Popup, customers will be able to order signature sandwiches such as the Chopped Chickpea & Roasted Red Peppers sandwich, the Grilled Chicken & Spicy Slaw sandwich, the Steak & Kale sandwich, and the Turkey & Avocado sandwich. Guests can also add fresh sides like Coleslaw or the Arugula & Parmesan Salad. As ‘Wichcraft co-founder Tom Colicchio sums it up, “We are excited to bring our signature ‘Wichcraft sandwiches to Denver through our partnership with Nextbite, a leader in innovative and quality virtual restaurant concepts."
The first ‘Wichcraft by Tom Colicchio pop-up will be available for pickup and delivery. The pop-up is the result of a collaboration between Nextbite and ‘Wichcraft, which is co-founded by celebrity chef Tom Coliccho. At the ‘Wichcraft Popup, customers will be able to order signature sandwiches such as the Chopped Chickpea & Roasted Red Peppers sandwich, the Grilled Chicken & Spicy Slaw sandwich, the Steak & Kale sandwich, and the Turkey & Avocado sandwich. Guests can also add fresh sides like Coleslaw or the Arugula & Parmesan Salad. As ‘Wichcraft co-founder Tom Colicchio sums it up, “We are excited to bring our signature ‘Wichcraft sandwiches to Denver through our partnership with Nextbite, a leader in innovative and quality virtual restaurant concepts."
Trend Themes
1. Virtual Restaurant Pop-ups - Innovative virtual restaurant concepts like Nextbite's 'Wichcraft Popup present the opportunity to experiment with new menu offerings in a low-risk, high reward environment.
2. Celebrity Chef Collaborations - The success of collaborations like 'Wichcraft by Tom Colicchio demonstrates the potential for celebrity chef partnerships to attract new customers and add excitement to established brands.
3. Gourmet Fast-casual - By serving elevated yet accessible cuisine, fast-casual establishments like 'Wichcraft are disrupting traditional fast food and attracting consumers who value quality and convenience.
Industry Implications
1. Virtual Restaurants - Nextbite's success in creating and promoting virtual restaurants presents opportunities for entrepreneurs in the food industry to experiment with new concepts without the overhead costs of a physical restaurant.
2. Food Delivery - The rise of virtual restaurants like 'Wichcraft highlights the potential for growth in the food delivery industry, particularly as consumers increasingly prioritize convenience and safety.
3. Celebrity Chef Brands - Celebrity chef brands like 'Wichcraft demonstrate the potential for established chefs to extend their reach and influence beyond traditional restaurant settings through strategic partnerships and innovative concepts.
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