The 'Why People Follow Brands' Chart Explains Marked Fixations
Jamie Danielle Munro — July 5, 2011 — Marketing
References: getsatisfaction & digitalbuzzblog
The Why People Follow Brands infographic provides telling insight into the power of social media when it comes to loving brands. Social media has more influence than some may think as they choose to follow their beloved brands.
According to the Why People Follow Brands infographic, 97% of people say that social media has influenced their desire to purchase or follow a certain brand. With only three percent left out of this telling number, this goes to show just how much power the world of sites such as Facebook and Twitter have when it comes to brand power.
Implications - Social media is a growing phenomenon in contemporary society and companies would be wise to leverage these sites to gain valuable publicity and followers. Incorporating social media into the actual products is another great way to harness the influence of this increasing sensation.
According to the Why People Follow Brands infographic, 97% of people say that social media has influenced their desire to purchase or follow a certain brand. With only three percent left out of this telling number, this goes to show just how much power the world of sites such as Facebook and Twitter have when it comes to brand power.
Implications - Social media is a growing phenomenon in contemporary society and companies would be wise to leverage these sites to gain valuable publicity and followers. Incorporating social media into the actual products is another great way to harness the influence of this increasing sensation.
Trend Themes
1. Social Media Influence - Leveraging social media platforms for brand publicity and follower growth presents disruptive innovation opportunities for businesses.
2. Purchase Influence - Capitalizing on the power of social media to influence consumer purchase decisions enables companies to tap into a disruptive innovation potential.
3. Incorporating Social Media - Integrating social media features into products themselves opens up avenues for disruptive innovation in enhancing brand influence and engagement.
Industry Implications
1. Advertising & Marketing - The advertising and marketing industry can embrace social media platforms to amplify brand messaging and reach a wider audience, creating opportunities for disruptive innovation.
2. E-commerce - The e-commerce industry can harness the influence of social media to drive customer loyalty and conversion, leading to transformative innovations in online shopping experiences.
3. Social Media Technology - The social media technology sector can explore ways to integrate social media functionalities into products, paving the way for disruptive innovations that redefine user engagement and brand loyalty.
4.1
Score
Popularity
Activity
Freshness
