The 'Why Do Facebook Users?' Graph Answers Queries of Sleepless Nights
Marriska Fernandes — December 26, 2011 — Lifestyle
Many may have gone to sleep asking "Why did he/she unfriend me?," but here to take away those nights of unanswered questions is the 'Why Do Facebook Users?' infographic.
The infographic by NM Incite, a Nielsen McKinsey company, reveals that 55% of people unfriend someone when they have been offended by Facebook comments. The main reason that people send friend requests is because they either know them or have mutual friends.
A good number of users reading this would love to know that 8% of those surveyed would send you a friend request due to physical attractiveness. Also, 11% would unfriend you after a break up or divorce (no surprise there). Interestingly, the data shows that men use social media sites for networking and dating, whereas women use the site for coupons and promotions. Well, looks like social media is in good hands!
The infographic by NM Incite, a Nielsen McKinsey company, reveals that 55% of people unfriend someone when they have been offended by Facebook comments. The main reason that people send friend requests is because they either know them or have mutual friends.
A good number of users reading this would love to know that 8% of those surveyed would send you a friend request due to physical attractiveness. Also, 11% would unfriend you after a break up or divorce (no surprise there). Interestingly, the data shows that men use social media sites for networking and dating, whereas women use the site for coupons and promotions. Well, looks like social media is in good hands!
Trend Themes
1. Offended Facebook Comments - Opportunity for platforms to create better moderation tools and guidelines to prevent offensive content and decrease the likelihood of users unfriending each other.
2. Emotional Impact of Unfriending - Potential for social media platforms to develop features that notify users when they have been unfriended and provide resources for coping with the emotional impact.
3. Gender Differences in Social Media Usage - Potential for marketers to tailor advertising and promotional strategies on social media platforms based on the different motivations and behaviors of male and female users.
Industry Implications
1. Social Media Platforms - Opportunity for social media platforms to improve user experience and increase engagement by addressing the issues of offensive content, emotional impact of unfriending, and gender differences.
2. Online Moderation Tools - Opportunity for companies that provide online moderation tools to develop more advanced and effective solutions to prevent offensive content on social media platforms.
3. Advertising and Marketing - Opportunity for marketers to better understand and cater to the gender-based motivations and behaviors of social media users in their advertising and promotional strategies.
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