Honey Maid's Latest Commercial Depicts Real American Families
Jana Pijak — July 27, 2015 — Marketing
Honey Maid's wholesome snack commercial features a little girl who learns to make cheddar cheese melts with her disabled aunt. The ad is part of the food brand's #ThisIsWholesome campaign that aims to depict real American families who are fans of Honey Maid and its products.
Starring Stephanie Woodward -- a disability activist, lawyer and director at The Center for Disability Rights -- this wholesome snack commercial celebrates inclusive media and urges other brands to promote their products with a more diverse and authentic cast.
Woodward participated in the ad after "wanting real disabled people to be featured on TV and in the media rather than actors who were cast to play them." Overall, the commercial aims to change the way disability is perceived across the United States and its media channels.
Starring Stephanie Woodward -- a disability activist, lawyer and director at The Center for Disability Rights -- this wholesome snack commercial celebrates inclusive media and urges other brands to promote their products with a more diverse and authentic cast.
Woodward participated in the ad after "wanting real disabled people to be featured on TV and in the media rather than actors who were cast to play them." Overall, the commercial aims to change the way disability is perceived across the United States and its media channels.
Trend Themes
1. Inclusive Branding - Brands have the opportunity to promote diversity and authenticity by featuring real and diverse individuals in their commercials.
2. Authentic Representation - Consumers are seeking advertisements that accurately represent diverse communities, creating opportunities for brands to showcase real American families in their campaigns.
3. Changing Perceptions - By challenging traditional portrayals of disability in media, brands can contribute to changing societal perceptions and promoting inclusivity.
Industry Implications
1. Food & Beverage - Food brands can embrace inclusive branding strategies to connect with diverse consumers and showcase the authenticity of their products.
2. Advertising & Marketing - The advertising industry has the opportunity to push for authentic representation and empower brands to feature real American families in their campaigns.
3. Media & Entertainment - Brands in the media and entertainment industry can promote inclusivity by featuring diverse individuals and challenging stereotypes in their content.
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