These 'WhittleWood' Beers are Made With Eco-Friendly Practices
Mishal Omar — November 16, 2016 — Eco
References: behance.net & packagingoftheworld
WhittleWood is a craft brewery in Cape Town, South Africa that is inspired by the environment in both the design of its beers and the way in which the beers are created and packaged.
There is no doubt that many species are under threat due to the effects of climate change and WhittleWood aims to impact the environment as little as possible. The craft brewery packages its beer in recycled bottles, uses organic ink in the process of printing and the production of the beer itself is also environmentally friendly. There are three different beers in the WhittleWood collection including a Honey Bee Blonde Ale, a Buckeye Butterfly India Pale Ale and a Black Widow Porter.
These beers aim to promote love for the environment in their design, while following through with this idea in their production process.
There is no doubt that many species are under threat due to the effects of climate change and WhittleWood aims to impact the environment as little as possible. The craft brewery packages its beer in recycled bottles, uses organic ink in the process of printing and the production of the beer itself is also environmentally friendly. There are three different beers in the WhittleWood collection including a Honey Bee Blonde Ale, a Buckeye Butterfly India Pale Ale and a Black Widow Porter.
These beers aim to promote love for the environment in their design, while following through with this idea in their production process.
Trend Themes
1. Eco-friendly Packaging - Embracing sustainable packaging practices can be a disruptive innovation opportunity for breweries, attracting environmentally conscious consumers.
2. Organic Printing - Using organic ink in printing processes presents a disruptive innovation opportunity for brands looking to reduce their environmental footprint.
3. Environmentally Friendly Production - Developing environmentally friendly production methods can drive disruptive innovation in the beer industry, appealing to consumers who prioritize sustainability.
Industry Implications
1. Craft Brewery - Craft breweries have the opportunity to adopt eco-friendly practices in their production and packaging processes, appealing to environmentally conscious consumers.
2. Printing - The printing industry can explore the use of organic inks, offering a sustainable alternative and meeting the demand for eco-friendly solutions.
3. Sustainable Packaging - The sustainable packaging industry can collaborate with breweries to develop recycled bottle options, supporting brands' eco-friendly initiatives.
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