The White Sorbent Extra Branding is Inspired by the Domino Effect
Jana Pijak — July 19, 2018 — Marketing
References: behance.net & packagingoftheworld
Based in Minsk, Belarus, designer Lesha Limonov of Yushkouski studio is behind this White Sorbent Extra brand identity. The dietary supplement packaging for client Bioterra is inspired by the Domino Effect principle and references the chain reaction that is synonymous with the popular game.
Each dietary supplement package is also modeled to resemble a classic Domino game piece -- featuring a paper construction with a black backdrop and white dotted accents. "White circles are associated with white tablets, which are embossed to convey a more exact similarity to the original dominoes," said designer Lesha Limanov about the project.
This White Sorbent Extra branding recreates the aesthetic of an age-old game that is enjoyed globally by players of all ages, making it eye-catching and familiar to those trying out a new dietary supplement.
Each dietary supplement package is also modeled to resemble a classic Domino game piece -- featuring a paper construction with a black backdrop and white dotted accents. "White circles are associated with white tablets, which are embossed to convey a more exact similarity to the original dominoes," said designer Lesha Limanov about the project.
This White Sorbent Extra branding recreates the aesthetic of an age-old game that is enjoyed globally by players of all ages, making it eye-catching and familiar to those trying out a new dietary supplement.
Trend Themes
1. Packaging Innovation - The game piece-inspired packaging for dietary supplements creates a unique and eye-catching design.
2. Domino Effect Principle - The use of the domino effect principle in branding creates a connection with consumers and emphasizes the product's effectiveness.
3. Familiarity in Packaging - Drawing inspiration from a popular game creates a sense of familiarity and comfort for consumers.
Industry Implications
1. Health and Wellness - The dietary supplement industry can leverage game-inspired packaging to stand out in a crowded market.
2. Consumer Goods - Game-inspired packaging can be used by various consumer goods companies to create unique product experiences.
3. Design and Branding - The design and branding industry has the opportunity to explore creative ways to incorporate familiar concepts into packaging designs.
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