White Caviar Eye Extraordinaire Harnesses "the Shape of Light"
Laura McQuarrie — March 9, 2020 — Fashion
With its White Caviar Eye Extraordinaire, La Prairie shares the firming benefits of golden caviar extract and expresses that "to seize light is to seize time." The potent and luxurious eye cream was inspired by Swiss architect Le Corbusier and the brand's team of scientists set out to explore how light reveals shape, as well as how color, shape and reflection apply to the surface of the eye area.
By harnessing "the shape of light," the White Caviar Eye Extraordinaire is said to work on five chromatic disturbances—gray, brown, yellow, red and violet—to address everything from collagen degradation and inflammation to pronounced oxygen levels and the over-production of melanin. The eye formula is also powered by La Prairie’s exclusive Cellular Complex, which specifically targets fine lines.
By harnessing "the shape of light," the White Caviar Eye Extraordinaire is said to work on five chromatic disturbances—gray, brown, yellow, red and violet—to address everything from collagen degradation and inflammation to pronounced oxygen levels and the over-production of melanin. The eye formula is also powered by La Prairie’s exclusive Cellular Complex, which specifically targets fine lines.
Trend Themes
1. Architecturally-inspired Eye Creams - Disruptive innovation opportunity: Creating eye creams that draw inspiration from architectural principles and harness the power of light for effective skincare.
2. Firming Benefits of Golden Caviar Extract - Disruptive innovation opportunity: Exploring the use of golden caviar extract for its firming properties in skincare products.
3. Targeting Chromatic Disturbances in Eye Area - Disruptive innovation opportunity: Developing eye creams that address various chromatic disturbances in the eye area, such as gray, brown, yellow, red, and violet tones.
Industry Implications
1. Beauty and Skincare - Disruptive innovation opportunity: Introducing novel ingredients and architectural-inspired formulations in the beauty and skincare industry.
2. Luxury Cosmetics - Disruptive innovation opportunity: Creating luxurious eye creams that incorporate exclusive ingredients targeting fine lines and other skin concerns.
3. Scientific Research in Skincare - Disruptive innovation opportunity: Advancing scientific research to understand the impact of light, color, shape, and reflection on the eye area and develop innovative solutions.
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