This White Caviar Packaging Communicates the Purity of the Pickled Roe
Amelia Roblin — August 1, 2016 — Marketing
References: agenciabud.br & packagingoftheworld
The look of this white caviar packaging says a few things about the brand of pickled roe, for an identity that has been thoughtfully crafted by the BUD Agency of Brazil. Sea Jewel premium black Caspian caviar containers appear to be intended for a young generation of wealthy foodies with interests in pure ingredients and cooking gourmet meals at home.
Caviar is already recognized as a delicacy, but the perfect little jars and clean design support this status. A bold handwritten script has a youthful quality about it, yet a casual elegance too that appeals to the upwardly mobile Millennial consumer. The now-common practice of using a whitewashed look to convey purity is used here too, completing packaging that the foodie will want to hang on to and reuse.
Caviar is already recognized as a delicacy, but the perfect little jars and clean design support this status. A bold handwritten script has a youthful quality about it, yet a casual elegance too that appeals to the upwardly mobile Millennial consumer. The now-common practice of using a whitewashed look to convey purity is used here too, completing packaging that the foodie will want to hang on to and reuse.
Trend Themes
1. Premium Packaging - The use of perfect little jars and clean design elevate the perceived value of products, appealing to a young generation of wealthy foodies.
2. Youthful Elegance - Bold handwritten script with a casual elegance resonates with upwardly mobile Millennial consumers.
3. Sustainable Reusability - Incorporating a whitewashed look that encourages consumers to hang on to and reuse the packaging aligns with the growing interest in sustainable practices.
Industry Implications
1. Luxury Gourmet Food - Premium packaging and youthful elegance provide disruptive innovation opportunities in the luxury gourmet food industry.
2. Packaging Design - The emphasis on reusable and aesthetically pleasing packaging opens up opportunities for disruptive innovation in the field of packaging design.
3. Sustainability - The incorporation of sustainable reusability in product packaging presents disruptive innovation opportunities within the sustainability industry.
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