K-Pop and YouTube Star Wengie Launched the 'Whimsical' by Wengie Collection
Grace Mahas — October 9, 2019 — Life-Stages
References: intl.target & tubefilter
YouTube star and K-pop sensation Wengie recently released a line of DIY kits -- called 'Whimsical' by Wengie -- in Target and Walgreens. Most notably, the collection includes the 'Make Your Own Glitter Lava Lamp Kit' that features a lamp, a swirling mechanism, a package of confetti, a glittery sticker sheet, and a colored sticker sheet. The cordless Glitter Lava Lamp requires 3 AA batteries and changes color to create a dynamic aesthetic.
The Make Your Own Glitter Lava Lamp Kit follows Wengie's persona of bright neon colors amid sparkles and glitter. The DIY Kit targets Gen Z, a generation that grew up using the Internet and feels a personal connection with social media personalities like Wengie.
The Make Your Own Glitter Lava Lamp Kit follows Wengie's persona of bright neon colors amid sparkles and glitter. The DIY Kit targets Gen Z, a generation that grew up using the Internet and feels a personal connection with social media personalities like Wengie.
Trend Themes
1. DIY Kits - Opportunity for businesses to create customizable DIY kits that cater to Gen Z's desire for personalization.
2. Neon Colors - Businesses can explore the use of vibrant neon colors in their products to appeal to Gen Z's love for vibrant aesthetics.
3. Social Media Personalities - Potential for collaboration between businesses and popular social media personalities to create unique and engaging products.
Industry Implications
1. Arts and Crafts - Innovation possibilities in the arts and crafts industry to create DIY kits that incorporate glitter, neon colors, and personalization options.
2. Home Decor - Opportunity for home decor companies to incorporate neon colors and dynamic aesthetics, such as changing colors, in their products.
3. Consumer Electronics - Potential for consumer electronics companies to create innovative products like cordless lamps that change colors for a visually compelling experience.
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