The 'Which Social Network Should You Use' Infographic Compares Websites
Sarah Moore — April 19, 2012 — Pop Culture
The 'Which Social Network Should You Use' infographic makes sense of the crazy world of online media.
The social media landscape can be overwhelming to those trying to navigate it, and with so many new platforms cropping up daily it can be hard to keep up. Commissioned by Zintro, the graphic was put together using a compilation of research about the four biggest sites on the web. Details about the pros and cons of Facebook, Linkedin, Twitter and Google+ are discussed to help users decide on the best social strategy to use for them to personally target their main demographic.
The chart mainly breaks down the user base of each site; providing data on the number of users on each platform and then dividing that up by age and sex. It also lists the main features of each site and what type of posting works the best on each one.
The social media landscape can be overwhelming to those trying to navigate it, and with so many new platforms cropping up daily it can be hard to keep up. Commissioned by Zintro, the graphic was put together using a compilation of research about the four biggest sites on the web. Details about the pros and cons of Facebook, Linkedin, Twitter and Google+ are discussed to help users decide on the best social strategy to use for them to personally target their main demographic.
The chart mainly breaks down the user base of each site; providing data on the number of users on each platform and then dividing that up by age and sex. It also lists the main features of each site and what type of posting works the best on each one.
Trend Themes
1. Social Media Platform Comparison - There is a need for a comprehensive infographic or tool that compares the features and user demographics of various social media platforms to help businesses and individuals make informed decisions about their social media strategy.
2. Niche Social Media Platforms - With the overwhelming number of social media platforms available, an opportunity exists for niche platforms catering to specific demographics, interests, or geographical locations.
3. Data-driven Social Media Marketing - Companies can leverage data and analytics to tailor their social media strategy to their target audience, improving engagement and ROI.
Industry Implications
1. Digital Marketing - Digital marketing agencies can provide their clients with comprehensive social media platform comparisons as part of their services.
2. Social Media Platforms - Social media platforms can explore opportunities for niche platforms that cater to specific demographics, interests, or geographical locations.
3. Data Analytics - Data analytics tools and services can be developed to help companies tailor their social media strategy to their target audience, improving engagement and ROI.
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