Visa Uk Launched the #WhereYouShopMatters Campaign for Local Businesses
Grace Mahas — November 13, 2019 — Social Good
Credit card company Visa, recently launched the #WhereYouShopMatters campaign to encourage the shoppers of the UK to support local businesses and "high streets" -- a term that refers to the main street of a town with independent retailers. The commerical shows real hardworking people from all walks of life in their beloved businesses, ranging from quaint book shops and quirky frame shops to small flower shops and niche nicknack stores.
The #WhereYouShopMatters campaign is set to the soundtrack of 'Somebody to Love' by Queen where each featured shopkeeper sings along. In addition, the initiative showcases 150 independent retailers across the nation in personalized city-center billboards and geo-targeted social media ads. The campaign also invited shopkeepers to recreate the commerical and the winning retailer will have their video air during a prime-time advertising slot.
The #WhereYouShopMatters campaign is set to the soundtrack of 'Somebody to Love' by Queen where each featured shopkeeper sings along. In addition, the initiative showcases 150 independent retailers across the nation in personalized city-center billboards and geo-targeted social media ads. The campaign also invited shopkeepers to recreate the commerical and the winning retailer will have their video air during a prime-time advertising slot.
Trend Themes
1. Supporting Local Businesses - Opportunity for businesses to innovate by creating platforms or campaigns that encourage consumers to support local businesses.
2. High Street Revival - Opportunity for businesses to revitalize and transform traditional high streets by incorporating technology and modern concepts.
3. Personalized Marketing - Opportunity for businesses to leverage personalized billboards and social media ads to target specific customer segments and promote their products or services.
Industry Implications
1. Credit Card Services - Opportunity for credit card companies to collaborate with local businesses and offer exclusive discounts or rewards to encourage cardholders to shop locally.
2. Advertising and Marketing - Opportunity for advertising and marketing agencies to develop creative campaigns that highlight the importance of supporting local businesses.
3. Retail and Small Businesses - Opportunity for small retailers to collaborate and create community-driven promotions or events to attract customers and increase foot traffic in local stores.
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