Audible's 'Where Do We Begin?' Shares Couple's Therapy Sessions
Laura McQuarrie — June 21, 2017 — Tech
References: audible & hellogiggles
'Where Do We Begin?' is the name of an Audible Original podcast on love, sex and relationships that offers something more than others comparable podcasts in this category—the podcast stars renowned couple’s therapist Esther Perel and real sessions with her clients.
The 10-part podcast is said to feature "10 unscripted, real, anonymous couples in season one," with themes such as infidelity, loss, infertility, communication and other issues that couples face. As well as being of benefit for the couples involved, the sessions shared in podcast format stand to help listeners open meaningful conversations for others.
For a limited time this summer, Audible is sharing the podcast for free. A number of online apps and platforms are now experimenting with engaging consumers via the release of original content.
The 10-part podcast is said to feature "10 unscripted, real, anonymous couples in season one," with themes such as infidelity, loss, infertility, communication and other issues that couples face. As well as being of benefit for the couples involved, the sessions shared in podcast format stand to help listeners open meaningful conversations for others.
For a limited time this summer, Audible is sharing the podcast for free. A number of online apps and platforms are now experimenting with engaging consumers via the release of original content.
Trend Themes
1. Relationship Therapy Podcasts - There is an opportunity for other relationship therapists to follow the trend of sharing real session recordings in a podcast format.
2. Anonymous Podcasts - There is a trend of sharing anonymous podcasts to help listeners open meaningful conversations and create safe spaces online.
3. Free Podcasts - Offering free podcasts to users might become a trend for platforms looking to engage consumers with their original content for a limited time.
Industry Implications
1. Therapy - Therapists could potentially use new technologies to create innovative and more accessible therapeutic experiences for clients.
2. Podcasting - Podcasting platforms could identify the growing trend of authentic, unscripted podcasts that help start meaningful conversations and create safe spaces for their users.
3. Online Media - Online media platforms can use original podcast content that promotes authentic and honest communication for their users, creating engagement and loyalty.
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