Pandora Jewelry Launched Its New and Diverse #WhatDoYouLove Campaign
Grace Mahas — September 4, 2019 — Marketing
References: us.pandora.net
In anticipation of fall, iconic jewelry brand Pandora has launched the new inclusive #WhatDoYouLove Campaign that features diverse and authentic women -- referred to as 'Pandora Muses' -- including artist Tasya van Ree; model, actress, and dancer Larsen Thompson; director, writer, and consultant Margaret Zhang; actress Nathalie Emmanuel; and models Georgia May Jagger and Halima Aden.
The #WhatDoYouLove Campaign focuses on self-expression and celebrating the differences that makes each woman unique. This is accomplished through candid testimonials given by the featured muses who discuss experiences that have shaped their lives. The campaign "represent the duality and diversity within and between every woman" and celebrates women who are "true to themselves."
As more consumers seek diverse and inclusive representation in media, Pandora's new and authentic campaign will surely resonate with conscious consumers seeking to purchase from brands that align with their values.
The #WhatDoYouLove Campaign focuses on self-expression and celebrating the differences that makes each woman unique. This is accomplished through candid testimonials given by the featured muses who discuss experiences that have shaped their lives. The campaign "represent the duality and diversity within and between every woman" and celebrates women who are "true to themselves."
As more consumers seek diverse and inclusive representation in media, Pandora's new and authentic campaign will surely resonate with conscious consumers seeking to purchase from brands that align with their values.
Trend Themes
1. Inclusive Luxury Jewelry Ads - Opportunity for jewelry brands to develop inclusive ad campaigns that celebrate diversity and self-expression.
2. Pandora Muses - Opportunity to create a community of diverse and authentic women who serve as brand ambassadors for jewelry companies.
3. Conscious Consumerism - Opportunity for brands to attract socially conscious consumers by aligning their values with diversity and inclusivity.
Industry Implications
1. Jewelry - Opportunity for jewelry companies to create inclusive campaigns that appeal to a wider customer base.
2. Fashion - Opportunity for fashion brands to collaborate with diverse and authentic women as brand representatives.
3. Advertising and Marketing - Opportunity for advertising and marketing agencies to develop campaigns that celebrate diversity and self-expression in the fashion and jewelry industry.
6.1
Score
Popularity
Activity
Freshness
