Whataburger Introduced the 'Chili Cheese Burger' in Two Sizes Nationwide
Colin Smith — October 13, 2022 — Lifestyle
References: whataburger & brandeating
Whataburger introduced a new menu item for fall titled the 'Whataburger Chili Cheese Burger.' This is a stuffed, filling burger that is fit for keeping customers warm as the season gets colder.
The Chili Cheese Burger features a beef chili topping spread overtop two real beef patties and two slices of American yellow cheese. On top of this, Whataburger adds corn chips to the burger to give it an added crunch and detract from the messiness of a chili-stuffed burger. Lastly, the burger is topped with grilled onions and mustard to round out its flavor palate.
The Whataburger Chili Cheese Burger is available in 8-oz and 4-oz sizes at participating locations at prices that may vary by state and location.
Image Credit: Whataburger
The Chili Cheese Burger features a beef chili topping spread overtop two real beef patties and two slices of American yellow cheese. On top of this, Whataburger adds corn chips to the burger to give it an added crunch and detract from the messiness of a chili-stuffed burger. Lastly, the burger is topped with grilled onions and mustard to round out its flavor palate.
The Whataburger Chili Cheese Burger is available in 8-oz and 4-oz sizes at participating locations at prices that may vary by state and location.
Image Credit: Whataburger
Trend Themes
1. Chili-topped Burgers - Opportunity for fast food chains to experiment with different chili-based toppings for their burgers, using ingredients which perfectly complement each other's taste, to attract more customers.
2. Innovative Fast Food Menu Items - Fast food chains can introduce unique and innovative menu items like Whataburger's Chili Cheese Burger to attract customers with distinct taste preferences who seek out new flavors.
3. Seasonal Menu Items - Fast food chains can introduce seasonal menu items like Whataburger's Chili Cheese Burger to capture the attention of customers who seek out exclusive limited-time offers.
Industry Implications
1. Fast Food Chains - Fast food chains can leverage the trend of chili-topped burgers to create unique menu items and cater to the evolving tastes and preferences of their customers.
2. Restaurant Industry - The restaurant industry can introduce new and innovative menu items like Whataburger's Chili Cheese Burger to attract customers and stay ahead of the competition.
3. Food and Beverage Industry - The food and beverage industry can leverage the trend of seasonal menu items to keep their customers engaged and introduce new products that cater to their evolving tastes and preferences.
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