The Adidas ‘What Will You Take’ Promo Supports Team Great
Vivian Lau — July 10, 2012 — Marketing
References: youtube & fastcocreate
The London 2012 Olympics is drawing near and, the host country is gearing up for a period filled with fervent nationalism, which is exactly what the Adidas ‘What Will You Take’ advertisement hopes to spark.
The extra melodramatic spot starts off flashing quick shots of tanned and toned British athletes as they prep for their respective events. The thumping music coupled with wide angle shots of a slow-waving Union Jack flags inspires just the right amount of excitement, fear and nervous-tingling in any audiences.
The campaign tagline “Take The Stage” resonates throughout the commercial, with powerful narrating messages like, “Take the hopes of a nation,” and “Take the risk of losing your pride and the chance of winning it back again.” It’s just the right stuff needed to hype up an entire nation!
The extra melodramatic spot starts off flashing quick shots of tanned and toned British athletes as they prep for their respective events. The thumping music coupled with wide angle shots of a slow-waving Union Jack flags inspires just the right amount of excitement, fear and nervous-tingling in any audiences.
The campaign tagline “Take The Stage” resonates throughout the commercial, with powerful narrating messages like, “Take the hopes of a nation,” and “Take the risk of losing your pride and the chance of winning it back again.” It’s just the right stuff needed to hype up an entire nation!
Trend Themes
1. Nationalistic Advertising - Opportunity to create impactful ads that tap into national pride and rally a country behind a brand.
2. Emotional Storytelling - Opportunity to use narrative-driven content that creates an emotional connection with audiences to drive engagement and brand loyalty.
3. Athlete Endorsements - Opportunity to collaborate with athletes to promote products or services and leverage their influence and credibility.
Industry Implications
1. Sports Apparel - Disruptive innovation opportunities in creating patriotic and performance-enhancing sports apparel for athletes and fans.
2. Advertising/marketing - Disruptive innovation opportunities in developing creative strategies and campaigns that evoke strong emotions and inspire action.
3. Sporting Goods - Disruptive innovation opportunities in designing sports equipment and accessories that enhance performance and resonate with a nation's pride.
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