Shazam Can Now Tell You What People Are Wearing on Television
Ryan Fowler — April 23, 2013 — Marketing
References: psfk & newlaunches
Shazam now has the capability to tell you what people are wearing on television. People are pretty well-adjusted to the well-known application ‘Shazam’ that tells you what song is playing at the click of a button on your smartphone, but now, the popular app will soon have the ability to tell you what people are wearing on television.
Strangely, the new app uses audio technology and has the ability to tag TV shows and movies, giving users links and access to trivia cast updates and merchandise. The app will also extend to offer wardrobe advice to its viewers and redirect them to the respective online stores for the fashions they seek.
It is amazing that Shazam has extended its already amazing application to identify fashions on television at the click of a button. There have been many speculations about what the company will be up to next, with one of them being a collaboration with Google Glass.
Strangely, the new app uses audio technology and has the ability to tag TV shows and movies, giving users links and access to trivia cast updates and merchandise. The app will also extend to offer wardrobe advice to its viewers and redirect them to the respective online stores for the fashions they seek.
It is amazing that Shazam has extended its already amazing application to identify fashions on television at the click of a button. There have been many speculations about what the company will be up to next, with one of them being a collaboration with Google Glass.
Trend Themes
1. Fashion-finding Apps - Shazam's capability to identify fashion on television opens up opportunities for fashion-finding apps that can help users discover and purchase the styles they see on screen.
2. Audio Tagging Technology - The use of audio technology in Shazam's app to tag TV shows and movies for fashion identification creates a potential disruptive innovation opportunity for audio tagging technology in other industries, such as home decor or automotive design.
3. Smartphone Integration - The integration of Shazam's fashion identification feature into smartphones demonstrates the potential for smartphone apps to offer personalized wardrobe advice and seamless shopping experiences.
Industry Implications
1. Fashion Retail - The ability of Shazam's app to redirect viewers to online stores for fashion purchases presents a disruptive innovation opportunity for the fashion retail industry to capitalize on second-screen shopping experiences.
2. Media and Entertainment - The integration of fashion identification in TV shows and movies through Shazam's app opens up new possibilities for product placement and targeted advertising in the media and entertainment industry.
3. Wearable Technology - The potential collaboration between Shazam and Google Glass suggests disruptive innovation opportunities for the wearable technology industry to incorporate fashion identification features into their devices.
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