The 'What Makes Someone Leave a Website?' Chart is a Helpful Guide
Erin Fox — November 5, 2012 — Pop Culture
References: kissmetrics & visual.ly
Keeping readers happy can be a difficult process, as many people dislike a website due to the page layout, too many ads and harsh audio tunes -- but what makes someone leave a website? This infographic helps businesses break down the reasons why people leave webpages, and how to change theirs to gain more traffic and keep it.
One should begin with the layout of their website. Make it simple and concise so it is accessible to every type of person. Don't forget to construct the content of your website to effectively match the message you want to portray. Make sure to supercharge your information by taking down any registration service and removing any automatic audio services that might deter visitors.
One should begin with the layout of their website. Make it simple and concise so it is accessible to every type of person. Don't forget to construct the content of your website to effectively match the message you want to portray. Make sure to supercharge your information by taking down any registration service and removing any automatic audio services that might deter visitors.
Trend Themes
1. Website Layout Simplification - Simplifying website layouts to make them more accessible to all types of visitors presents opportunities for disruptive innovation.
2. Content-messaging Alignment - Aligning website content with the desired message presents opportunities to disrupt traditional approaches and engage visitors more effectively.
3. Visitor Experience Optimization - Optimizing the visitor experience by removing registration requirements and automatic audio services opens doors for disruptive innovations in website design.
Industry Implications
1. Web Design - The web design industry can leverage the trend of simplifying website layouts and optimizing visitor experiences to disrupt traditional approaches and create more user-friendly websites.
2. Digital Marketing - The digital marketing industry can capitalize on the trend of aligning website content with messaging to disrupt traditional advertising approaches and enhance brand communication.
3. Analytics and User Experience - The analytics and user experience industry can seize the opportunity presented by optimizing the visitor experience to disrupt current measurement and improvement methodologies and provide more impactful insights.
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