Tiffany & Co.'s 'What Makes Love True' Site Captures Cute Couples Stories
Leslie Chen — July 23, 2011 — Lifestyle
References: whatmakeslovetrue & adverblog
Tiffany & Co.'s new website 'What Makes Love True' is all about creating your perfect romance. Viewers are greeted with the short film 'True Love Grows' which depicts a happy couple on their wedding day.
The 'What Makes Love True' website is full of cute and romantic stories as well as tips for those who are finding themselves filled with butterflies. It even lists the best places for romantic moments around New York City, as Tiffany & Co. has called it the "ultimate city for falling ecstatically in love."
Be sure to check out the website to fulfill those hopelessly romantic moments.
Implications - No longer just looking for products that work, consumers are seeking out items they make a connection with. Designs that feature a deeper meaning are attractive to those who want to establish relationships through their purchases. Companies trying to increase their value could focus on this when coming out with new designs.
The 'What Makes Love True' website is full of cute and romantic stories as well as tips for those who are finding themselves filled with butterflies. It even lists the best places for romantic moments around New York City, as Tiffany & Co. has called it the "ultimate city for falling ecstatically in love."
Be sure to check out the website to fulfill those hopelessly romantic moments.
Implications - No longer just looking for products that work, consumers are seeking out items they make a connection with. Designs that feature a deeper meaning are attractive to those who want to establish relationships through their purchases. Companies trying to increase their value could focus on this when coming out with new designs.
Trend Themes
1. Emotional Connection Products - Creating products that establish an emotional connection with consumers presents an opportunity for companies to increase their value.
2. Romantic Experience Marketing - Using romantic moments and experiences as a marketing strategy can attract consumers who crave meaningful connections.
3. Personalized Storytelling Platforms - Developing platforms that allow consumers to share and engage with romantic stories presents a disruptive innovation opportunity.
Industry Implications
1. Jewelry - In the jewelry industry, creating designs that hold deeper meaning can attract consumers who want to establish emotional connections through their purchases.
2. Hospitality & Tourism - In the hospitality and tourism industry, incorporating romantic moments and experiences into marketing strategies can attract consumers seeking meaningful connections.
3. Digital Media - In the digital media industry, developing platforms that allow users to share and engage with romantic stories presents a disruptive innovation opportunity.
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