Propr Makes Affordable Furniture for the New Economy Workforce
Laura McQuarrie — December 14, 2020 — Art & Design
References: proproffice & prnewswire
Uhuru Design's Propr is a new direct-to-consumer brand that makes WFH office furniture solutions to support adjustments that are being made to the workforce. Now that many people have spent most of the year working from home and are either continuing to do so or return to in-office spaces part time, they are investing in home office solutions that are more efficient and ergonomically supportive.
Propr makes cost-effective designs that have colorful, soft aesthetics and appeal to the "resimmercial" market. The brand is introducing itself to the world with home office desks, with seating and lounging solutions to come over the next year. Propr offers high-design items at about a third of the cost of the main Uhuru line, and designs range from about $99 to $800.
Image Credit: Uhuru Design
Propr makes cost-effective designs that have colorful, soft aesthetics and appeal to the "resimmercial" market. The brand is introducing itself to the world with home office desks, with seating and lounging solutions to come over the next year. Propr offers high-design items at about a third of the cost of the main Uhuru line, and designs range from about $99 to $800.
Image Credit: Uhuru Design
Trend Themes
1. Affordable WFH Furniture Solutions - Propr offers cost-effective designs that cater to the new economy workforce, providing disruption in the traditional office furniture market.
2. Ergonomic Home Office Solutions - Propr focuses on creating ergonomic and comfortable furniture options for individuals working from home, presenting opportunities for innovation in the home office industry.
3. Resimmercial Furniture Market - Propr targets the resimmercial market by offering colorful and aesthetically pleasing designs, opening up possibilities for disruption in the commercial office furniture industry.
Industry Implications
1. Office Furniture Manufacturing - Propr's affordable WFH furniture solutions create opportunities for disruption in the office furniture manufacturing industry by providing more accessible options to consumers.
2. Home Office Solutions - Propr's focus on ergonomic home office solutions presents avenues for innovation in the home office industry, catering to the growing demand for comfortable and functional workspaces.
3. Commercial Office Furniture - Propr's introduction of vibrant and resimmercial designs challenges the commercial office furniture industry, offering alternative options that combine aesthetics and functionality.
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