Wendy's Lobster and Caviar Burgers are Introduced in Japan
Katherinev123 — August 9, 2012 — World
References: burgerbusiness & latimes
The race is on among fast food chains who are trying to win markets overseas through the creation of innovative and offbeat fare, and one manifestation of this is Wendy's lobster and caviar burgers, which have just been introduced in Japan for a limited time.
A glamorous approach to fast food, Wendy's lobster and caviar burgers -- officially called the Lobster Surf & Turf Burger and the Premium Caviar & Lobster sandwich -- are made with Omar lobster (a Canadian import) and will be priced at a little over $16 each. They join Wendy's other extravagant offerings that are currently available only in Japan, such as the foie gras burger with truffle sauce and the Iberian Bacon Chili Premium Deluxe burger.
In America, Wendy's burgers have yet to "go glam," but competition has been fierce among fast food chains across the country. According to the LA Times, Wendy's competitors, such as McDonald’s, are betting heavily on foreign expansion.
A glamorous approach to fast food, Wendy's lobster and caviar burgers -- officially called the Lobster Surf & Turf Burger and the Premium Caviar & Lobster sandwich -- are made with Omar lobster (a Canadian import) and will be priced at a little over $16 each. They join Wendy's other extravagant offerings that are currently available only in Japan, such as the foie gras burger with truffle sauce and the Iberian Bacon Chili Premium Deluxe burger.
In America, Wendy's burgers have yet to "go glam," but competition has been fierce among fast food chains across the country. According to the LA Times, Wendy's competitors, such as McDonald’s, are betting heavily on foreign expansion.
Trend Themes
1. Gourmet Fast Food - The trend of fast food chains creating innovative and extravagant menu items to appeal to consumers seeking unique dining experiences.
2. International Expansion - The trend among fast food chains to compete in foreign markets by introducing new and unique menu items tailored to local tastes.
3. Premium Ingredients - The trend of incorporating high-end ingredients, such as lobster and caviar, into fast food offerings to attract customers looking for a more upscale dining experience.
Industry Implications
1. Fast Food - The fast food industry can leverage the trend of gourmet fast food to attract consumers who seek unique and luxurious dining experiences.
2. Food and Beverage - The food and beverage industry can explore opportunities to incorporate premium ingredients, such as lobster and caviar, into their product offerings to target a more upscale market segment.
3. Restaurant - The restaurant industry can capitalize on the trend of international expansion by exploring new markets and introducing innovative menu items that appeal to local tastes and preferences.
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