The Wendy's $16 Foie Gras Burger Hopes to Entice Mature Customers
Meghan Young — January 4, 2012 — Business
The Wendy's $16 foie gras burger will garner a lot of attention -- attention that the third biggest U.S. fast food franchise could use during its launch in Japan. Since this is its second attempt to break into the international market, anything that can pique customers' interests as well as the interest of media is welcomed, especially when as much as $200 million is invested in the venture.
The Wendy's $16 foie gras burger joins the ranks of other gimmicky meals that fast food chains have released in the past such as Burger King's pizza-sized burger. This unique foie gras and truffle burger will help Wendy's expand its business overseas while also bringing in new, more mature customers.
The Wendy's $16 foie gras burger joins the ranks of other gimmicky meals that fast food chains have released in the past such as Burger King's pizza-sized burger. This unique foie gras and truffle burger will help Wendy's expand its business overseas while also bringing in new, more mature customers.
Trend Themes
1. Gimmicky Fast Food Meals - The trend of releasing unique and attention-grabbing fast food meals presents opportunities for businesses to attract new customers and gain media attention.
2. International Expansion of Fast Food Chains - The trend of fast food chains expanding into international markets creates opportunities for businesses to tap into new customer bases and increase global presence.
3. Catering to Mature Customers - The trend of fast food chains targeting more mature customers allows businesses to explore new market segments and offer high-end, luxury options.
Industry Implications
1. Fast Food Industry - The fast food industry can explore the development and promotion of gimmicky and luxury meals to attract new customers and increase sales.
2. Hospitality Industry - The hospitality industry can embrace the trend of international expansion by providing services and accommodations tailored to fast food chains entering new markets.
3. Food and Beverage Industry - The food and beverage industry can cater to the demand for unique and upscale fast food meals by developing innovative and indulgent menu offerings.
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